Did you know that it is recommended that you spend around 2% to 5% of your overall revenue on marketing? If your company is not investing in marketing, then you are letting money go to waste.
Marketing is the best way to reach a wider audience and attract people to your business. If you are having trouble deciding where to advertise your company, then let us help you get started by exploring these 5 marketing mediums.
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1. Internet
One of the best ways to reach new customers is through a solid digital marketing plan. The internet has seen incredible growth over the past decade and doesn’t show signs of slowing down any time soon.
Social media is a great (and cheap) way to market your business. You can use your own social media accounts to get your name out there. You can also consider purchasing advertisements to reach an even wider audience.
Another great way to use the internet for marketing is to invest in quality SEO. SEO can help ensure that your business is easily findable on the internet.
2. Print
Print is the most tried and true medium for marketing. Print marketing is a wonderful way to appeal to your audience that doesn’t have social media. Consider making banners and flyers to hang up around town.
Print marketing also includes magazine and newspaper advertisements. Work with a reputable graphic designer to create advertisements that look professional and stand out.
3. Radio
Radio is a great way to get immediate results. You can target your audience by choosing a station that your type of customer would listen to. Radio advertising is fairly cheap, so you can save money while growing your brand.
If you want to take it a step further, then you could consider hiring someone to make a jingle for your company. A memorable song or phrase can get stuck in people’s heads and lead them to search for your business.
4. Television
If you are forming a marketing strategy plan, then television should be a part of it. You simply cannot beat the reach of television advertising. TV reaches an incredibly large audience, especially if you get a spot during prime time.
Television is also another medium where you can reach a target audience. Make it a point to advertise on networks where your target audience will be watching. Check out this blog to find out more about how television advertising can benefit your company.
5. Video
If a picture speaks 1,000 words, then a video speaks 1,000,000. Video marketing is a quick and effective way to reach potential customers. Use video on your website and social media accounts to advertise your new products or get your company’s message across.
Consider One or More of These Marketing Mediums Today
Any combination of these marketing mediums can work to help your advertising strategy. As long as you do your research and spend your money wisely, your marketing plan is sure to thrive.
If you enjoyed this article, then feel free to check out the rest of our blog for more informative business and marketing content.
