With 5.4 million new businesses entering the economy just last year, you need a way to distinguish yourself from the crowd. That starts with a robust marketing strategy. And your plan needs to include a clear content strategy to help build brand awareness.
Read on to learn about 8 content distribution tips to improve marketing!
Table of Contents
1. Create Compelling Content
Before you distribute content, you need to make engaging content. You don’t want to bombard potential customers with blocks of boring text. Instead, focus on creating snappy prose that pairs with visually striking designs.
Use infographics to communicate information in a clear, concise way. Create video reels that showcase new products or demonstrations. And use images that reflect a professional approach to photography and branding.
2. Use Social Media to Build Brand Awareness
One of the easiest and least expensive ways to build brand awareness and distribute content is through social media. The key is to start with a memorable logo and follow up with consistent marketing efforts. Plan on posting to 2 or 3 channels every weekday afternoon to get the most eyes on your content.
Determine if you want to have a casual or formal tone in your text and brand style. Then assign your savviest social media expert to manage your accounts. Engage with customers, answer questions promptly, and use hashtags to expand your audience.
3. Maximize Your Emails
On your website and in your shop, use a form or other strategy to collect contact information from customers and potential customers. Once you’ve developed a solid email list, use it to send monthly or even weekly email blasts.
Offer enticing discounts and incentives so that customers will become repeat customers. And embed links to new products so you’re always giving people a reason to click a link.
Beyond sending email blasts, you’ll also use emails to reach out to websites and publishers. This tends to be one of the most common ways for businesses to try to gain traction with content marketing distribution. But for all the work involved, some sites and publishers won’t even read an email query.
That’s where using software to handle emails can save time and money. Why keep submitting email after email? View here for more info on how you can streamline the submission process and give your content more visibility.
4. Use Paid Ads in Your Content Strategy
When it comes to content marketing distribution, you’ll want to reserve some money for paid ads. Many social media platforms, like Facebook and Instagram, will let you tailor ad campaigns to the demographics and region you want to hit. For example, if you’re hoping to target men in New York between the ages of 35 and 50, you can do it!
Along the same lines, take time to review how effective your ads and content are. You might be doing well with one demographic, but struggling to generate hits on a particular social media platform. Focus your efforts on the distribution channel that gives you the most success.
5. Get Backing from an Expert
Are you trying to sell enhanced waters, vitamins, or healthy granola bars? When you’re trying to move a product that makes claims about its efficacy, bring in some expert validation. Finding a nutritionist, doctor, or professional athlete who is willing to endorse your product can lend credibility.
Ask your expert to go a step further. If they can explain why they approve your product in terms an average person understands, that will be more helpful. For instance, maybe an expert gardener can explain why your soil mix is best, or a CEO can articulate the benefit of your software.
6. Make Sharing Content Easy
To expand your audience, you need to make sharing your website or social media links as easy as possible. Include clickable links in email blasts. Make buttons clear on your website and social media posts.
You may even want to use QR codes. With these fancy barcodes, someone just needs to position their smartphone in front of it to gain access to an embedded link.
Link to a new product or testimonial. Or highlight information about an event that you’re participating in. You can put these codes on print marketing materials, too, to provide an easy link to your digital presence.
7. Develop Connections with Influencers
Influencers are well-known figures with a loyal following on social media platforms. When you tap into them to help distribute content, you can see a big boost to your brand. In other words, teaming up with an influencer is one of the best moves you can make!
For products or services with regional appeal, find a local news anchor, executive, or university coach. Ask them to give a shout-out on their social media site with a direct link to your website or social media.
8. Work with Other Brands
Collaboration needs to be part of your content strategy. While you don’t want to join forces with a competitor, it does make sense to partner with related brands.
For instance, if you own a furniture store tucked in a trendy part of town, find a successful restaurant that might partner on some promotions. You could offer coupons for discounts at their eatery to anyone who purchases furniture in your shop. And in return, the restaurant can offer coupons or even feature some of your accent chairs or lamps in their space.
Focus on Content Distribution
When you elevate your content distribution game, you’ll build more brand awareness. Create engaging content that you can share across emails, social media platforms, and your website. And focus on cultivating connections with fellow businesses, experts, and influencers.
To get more marketing advice, check back soon for new articles!