Ajju Bhai or Total Gaming has completely changed the perception of what it means to be a content creator in India, moving from a coder in Gujarat to the face of Indian gaming. With over 44 million subscribers and going strong, he is the largest gaming YouTuber in India.
But away from the epic Free Fire gameplay and exciting streams, there is an incredible success story that is immensely financially successful as well. Are you wondering what Ajju Bhai will be worth in 2025? Here is a complete breakdown of his income streams, lifestyle, and how Ajju Bhai is making crores every month!
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Who is Ajju Bhai?
Ajju Bhai (Ajendra Variya) is the creator of Total Gaming, the largest gaming YouTube channel in India. Ajju was born on April 13, 1994, in Ahmedabad, Gujarat. Ajju’s gaming career started with Clash of Clans before he began playing Free Fire in 2018. Ajju started playing Free Fire on PC because he didn’t have a powerful phone.
He initially never showed his face, which makes his brand very mysterious. Besides YouTube, he is a general software developer and freelancing coder using PHP and JavaScript, which shows that his journey on the digital platform is full of technical knowledge and business sense.
Ajju Bhai Net Worth
In 2025, Ajju Bhai net worth is around ₹24 – 30 crore (roughly $3 – 3.5 million USD). This includes his YouTube revenue, sponsorships, live streaming, small partnerships (like merchandise and gaming apps), etc.
Considering his 2023 net worth of ₹15 Crore, it is very clear this year is a substantial increase, because of his content strategy, growing audience, and increase in brand deals. So let’s see what drives the Total Gaming net worth in rupees.
Ajju Bhai Income Streams
Ajju Bhai also does not count on only one revenue stream to support his brand! He has developed and supported multiple revenue streams, which all generate a significant return on investment and revenue for his business regularly.
YouTube Ads
YouTube AdSense is still his biggest revenue stream. He has several million views a day spread out over six channels. Reportedly, Ajju Bhai makes around ₹10–40 lakh a month from ads, he earns this income on ad views alone.
Ajju Bhai doesn’t mess around when it comes to the amount of content. His primary channel has over 1470 videos and has been viewed more than 4.7 billion times from inception in 2025.
Sponsorships & Brand Deals
Ajju Bhai has a variety of sponsorship collaborations with gaming companies, as well as tech brands. He charges around ₹8–10 lakh per sponsorship deal, depending on the campaign’s size. These sponsorships lend to a much larger monthly income stream.
BGMI & Free Fire Streams
His BGMI & Free Fire Streams live stream is wildly successful, pulling in super chats, donations, memberships, etc. A single stream brings around ₹1–2 lakh, which he generates from his hardcore fans.
Merch & Gaming App Collaborations
Ajju Bhai also sells merchandise and game apps that he heavily promotes. While merchandise and apps wouldn’t generate as much wealth as other streams each month, they do bring some income as a benefit to the overall Total Gaming monthly income in rupees.
