Floral design today is about more than just beauty—it’s about emotion, storytelling, and the ability to turn fleeting moments into lasting impressions. The florists featured here are redefining the industry with fresh perspectives, intentional design, and a deep understanding of how flowers can transform a space or occasion. From timeless elegance to bold, modern creativity, they are setting new standards in floristry by blending artistry with purpose. Each brings a unique voice to their work, shaping the future of floral design one stem at a time.
1. Amanda and Jarred Mason
At Hillside Floral, founders Amanda and Jarred Mason believe flowers should do more than look beautiful—they should tell a story. Based in Utah, Hillside Floral specializes in custom floral arrangements for weddings, events, and everyday moments, each design thoughtfully tailored to reflect the client’s unique style. They work exclusively with premium, seasonal blooms to create artful compositions that feel both timeless and personal.
Their approach is rooted in connection: many clients arrive overwhelmed, but leave feeling understood, confident, and delighted—especially when they see their floral vision brought to life.
Amanda and Jarred advise aspiring florists to first master the fundamentals—then embrace what sets them apart. “Your unique perspective is your superpower,” they share. Just as important, they stress the value of kindness and collaboration. “The relationships you build will carry you farther than talent alone.” It’s this philosophy that’s made Hillside Floral a trusted name in the floral design community.
2. Lisa Hasha
Lisa Hasha is the creative mind behind Wild Stem, a Texas-based floral studio known for its deeply personal, design-forward approach. With roots in interior design, Lisa seamlessly blends balance, texture, and color theory into her floral creations. What began as a passion has grown into a thriving business—doubling revenue every year for the past three years. Her work stands out for its authenticity, creativity, and emotional connection.
Lisa encourages aspiring florists to embrace their individuality, trust the learning process, and let intuition guide their designs. She believes in “community over competition” and has built her brand by staying true to her unique style, rather than following fleeting trends.
From small elopements to large-scale installations, Wild Stem is all about thoughtful storytelling through flowers. Lisa’s favorite moment? Seeing clients light up when they first see their florals—proof that meaningful design leaves a lasting impression.
3. Merolyn Rodrigues
Merolyn Rodrigues is the visionary behind HTTS Floral and Event Design, a studio dedicated to transforming spaces into soul-stirring, unforgettable experiences. Based on a foundation of faith, creativity, and intentional detail, HTTS offers bold, personalized floral and event design that reflects each client’s unique story.
Merolyn believes in partnership at every step—listening closely, designing fearlessly, and delivering with excellence. Her journey began during the pandemic, turning a moment of pause into the launch of a purpose-driven brand rooted in Caribbean passion and artistry.
A featured “Behind the Brand” leader in Munaluchi Bride, Merolyn continues to inspire with a message of authenticity and community. Her advice to aspiring florists: stay consistent, stay true, and don’t be afraid to shine. Whether designing intimate gatherings or large-scale celebrations, she brings beauty, boldness, and heart to every detail.
4. Laura Lee Poynter
Founder, Details by Laura Lee
Blending floral artistry with expert coordination, Laura Lee Poynter offers a seamless and beautifully curated wedding experience. As the founder of Details by Laura Lee, she brings a rare dual talent—florist and wedding planner—into every celebration she touches. Her approach emphasizes both aesthetic detail and event flow, ensuring that every couple feels supported and every moment looks picture-perfect.
Laura Lee’s passion for collaboration and her belief in “community over competition” have earned her the admiration of peers and clients alike. She proudly balances creative design with structured planning, delivering weddings that are both meaningful and stunning.
Among her proudest achievements are a feature in Rocky Mountain Bride and executing her first destination wedding—an experience that expanded her artistic vision. In just the past year, she’s planned and designed 75 weddings, each one tailored to reflect the unique love story behind it.
5. Alla and Sylvia
At Petals by A&O, founders Alla and Sylvia bring a heartfelt and detail-driven approach to floral design. More than just florists, they are hands-on creatives who stay beyond the ceremony to ensure every floral element is placed with purpose—even personally rearranging reception spaces to reflect the couple’s vision. Their commitment goes beyond aesthetics; it’s about making each moment feel truly complete.
Built on passion and trust, their business has grown from serving close friends and family to reaching a broader community that values care, creativity, and attention to detail. For Alla and Sylvia, every bouquet and installation is a reflection of love and dedication.
Their advice to aspiring florists: believe in yourself and always stay true to who you are. Confidence and authenticity are the foundation of lasting success in this industry.
6. Jennifer Ruiz
Jennifer Ruiz, the creative force behind Petal Loft, has carved out a space for modern floral artistry rooted in innovation and individuality. Based on the belief that every arrangement should be as unique as the person or event it celebrates, Jennifer brings a custom-made approach to every design. Her work pushes the boundaries of traditional floristry by blending unexpected textures and forms, encouraging clients to embrace bold, out-of-the-box creations.
Jennifer’s journey is marked by standout moments, including a custom floral pop-up booth for the luxury fashion house Dolce & Gabbana and working alongside industry icon Sarah Campbell of Intrigue Designs. These milestones reflect not only her artistic talent but her growing influence in the floral design community.
Her advice to aspiring florists? Think beyond the expected. Originality and vision are what set you apart in this evolving industry—and Petal Loft is a shining example of that philosophy in action.
7. Jacqueline Devins
Jacqueline Devins is the founder of Poppy Cart Floral Co, a woman-owned, bi-coastal floral design studio based in Massachusetts. Specializing in weddings and events across New England, Northern California, and destination locations, Jacqueline has built a reputation for creating floral designs that are as thoughtful as they are beautiful. With over eight years of experience, she brings each client’s vision to life while prioritizing sustainability by sourcing seasonal blooms from local growers.
Her work has earned notable recognition, including acknowledgment from the Mayor of San Francisco for her floral installations in Union Square and her featured designs at the Bouquets to Art Gala. While she has worked on large-scale events and with major brands, her most meaningful moments are the personal ones—like handing a bouquet to a glowing bride.
Jacqueline’s approach is deeply rooted in community, creativity, and care. As she puts it: “Community over competition—always.”
8. Cole Buys
Cole Buys, founder of CB Design, is redefining Southern wedding florals with a bold, artistic approach that brings fresh energy to traditional blooms. Based in the Southeast, Cole’s passion lies in creating floral designs that are unexpected, expressive, and tailored to each couple’s vision.
Since launching CB Design just four years ago, Cole has grown rapidly—expanding from just two weddings in the first year to over 30 weddings across four states. This growth reflects not only talent, but also dedication to building a strong community within the wedding industry. Cole emphasizes the importance of resilience, originality, and creative authenticity in building a sustainable floral business.
CB Design was recently featured in The Scout Guide Huntsville for its standout work in the region, and Cole continues to push boundaries in the wedding floral space—one event at a time.
9. DeAnna Reid
Nestled in the scenic mountains of Asheville, North Carolina, Eden House—founded by DeAnna Reid in 2014—is known for its refined, custom floral designs that turn weddings into deeply personal love stories. Specializing in full-service floral design, DeAnna and her team are celebrated for their lush textures, thoughtful color palettes, and a calm, service-oriented approach that prioritizes seamless communication and clear vision.
Eden House proudly serves Western NC and surrounding areas, offering everything from intricate floral arches to delivery, setup, and breakdown. DeAnna’s commitment to sourcing locally and booking only one wedding per weekend reflects her personalized, stress-free client experience.
With features in WNC Magazine, The Knot, and on the cover of High Country Wedding Magazine, Eden House has grown into a trusted name, often booked seasons in advance.
Photo Credit: Kathy Beaver Photography
10. Taylor Doyle
Taylor Doyle, founder of The Floral Eclectic, is a creative force transforming floral design into expressive art. With a passion for color theory and unexpected palettes, Taylor elevates florals beyond the ordinary—crafting bold, emotional experiences that leave lasting impressions. She believes floristry is both grounding and magical: turning stems and soil into something unforgettable.
Her approach blends natural intuition with artistic curiosity, encouraging people to see flowers in a new light. From honoring what the earth offers to creating visuals that spark wonder, Taylor’s work resonates deeply with clients and collaborators alike.
In just the past year, Taylor’s business grossed over $450,000 and partnered with leading brands like Tom Ford Beauty, Hendrick’s Gin, and Smirnoff. Her advice to new florists? Be original. Set trends instead of following them—and build the physical and creative stamina this demanding field requires.
The Floral Eclectic isn’t just a brand—it’s a bold, blooming vision.
