
<p>Brands can make or break you. You should spend <a href="https://smallbusiness.chron.com/recommended-budget-marketing-based-gross-revenue-26332.html">at least 5%</a> of your gross revenues on marketing. Many companies spend around 7% of their revenues on various efforts.</p>



<p>But you also need to spend money on branding. The branding vs. marketing debate is complicated, and you need to find opportunities for both.</p>



<p>What is branding, and what is marketing? What are some tips you should follow for both? How can you know when it is time to start marketing?</p>



<p>Answer these questions and you can increase your company&#8217;s revenues through simple and effective efforts. Here is your quick marketing guide.</p>



<h2 class="wp-block-heading"><a></a><strong>Branding</strong></h2>



<p>A company&#8217;s brand is its distinct identity. It reflects its mission, values, and special characteristics. It may want to create a greener planet through environmentally friendly methods of manufacturing products.</p>



<p>Branding is the strategy of building a brand. It can be internal, with company leaders meeting together to discuss their vision for the future.</p>



<p>But it can have external components as well. Selecting a company logo is a branding gesture because a logo indicates what a company stands for. The colors in a logo generate positive emotions in the viewer&#8217;s mind, encouraging them to hire the company.</p>



<h2 class="wp-block-heading"><a></a><strong>Marketing</strong></h2>



<p>Marketing consists of the methods that a company uses to garner public attention. There are many tools and strategies that a company may use. SEO, television advertisements, and posters count as marketing tools.</p>



<p>Some companies begin marketing campaigns in order to raise awareness of themselves. Others launch campaigns to promote products. A company can also launch a campaign to raise the profile of an important employee, namely the CEO.</p>



<h2 class="wp-block-heading"><a></a><strong>When to Brand and When to Market</strong></h2>



<p>There is no strict line between branding and marketing. Marketing groups like <a href="https://forefrontcomms.com/">Forefront Communications Group</a> have their own definitions of branding and marketing. But you can adopt rules of thumb so you know when to brand and when to market.</p>



<p>In general, branding refers to short-term actions. If you were selling a hamburger, making a special sauce for the hamburger is branding. The sauce distinguishes the burger from its competitors.</p>



<p>You start marketing the hamburger when you made ads for it. You may tell the customer that there is a special sauce inside. You may show photos of people eating the sauce and enjoying it.</p>



<p>Branding always comes before marketing. It is hard to sell people a product when you don&#8217;t have a clear idea of what the product is. You may need to engage with branding tips for a period of time, experimenting with different ways to distinguish your product.</p>



<h2 class="wp-block-heading"><a></a><strong>Branding vs. Marketing</strong></h2>



<p>The branding vs. marketing issue can be tricky. A brand is a company&#8217;s unique identity, and branding refers to strategies to develop that identity.</p>



<p>Marketing is more sales-oriented. A company takes steps to promote its products and convince people they are trustworthy. A brand is essential because a company&#8217;s uniqueness is what encourages customers to buy things.</p>



<p>Branding can be internal, focused on product development. You transition to marketing once you start making ads and telling people about your unique products.</p>



<p>Marketing is a skill you must master. Read more marketing guides by following our coverage.</p>

Branding vs. Marketing: What Are the Main Differences?
