Less than half of all small businesses in the US invest in SEO and almost 20% of the ones that don’t say they never will. That means most businesses are missing out on the benefits of marketing businesses online.
The good news is that you know search engine optimization is only going to increase in importance. Most potential customers and clients find stores and businesses online nowadays. And if you pick an SEO service that does its job well, they will be able to bring more of those users your way.
But there are so many options for SEO companies out there. How do you know which to hire? Don’t worry, if you follow this guide you will be able to choose the right one for your business.
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Table of Contents
Figure Out Your SEO Goals First
You should know a little about how SEO works in a digital marketing strategy so you can figure out what you need. Consult the proper resources for more information.
Here are some questions to help you to figure out your goals:
- Do you need a whole new website?
- Does your current website only need a facelift?
- Do you need a site speed expert?
- Do you need a hosting expert?
- Do you need a company to create your web content?
- Or, do you need a company to only help you create content?
- Do you want your SEO service to reach out to other publications?
You might enjoy writing blog posts for your website but want to pick an SEO service to optimize them. That’s why it’s important to figure out your exact goals before hiring anyone.
Choose a Service That Tracks and Adapts
Good SEO services should track SEO and social media analytics. This will help them discover what strategies are or aren’t working so they can adapt and improve their work. Always ask an SEO company how they track their progress and what tools they use.
Check Reviews and Case Studies
If possible, ask a fellow business owner, coach, or mentor for recommendations. But if you have to pick an SEO service from your research, check their reviews and case studies. Ask them for the contact details of another company they work for to get a proper reference.
Decide on Your Non-Negotiables
What’s more important to you, budget or location? Do you need an SEO company with expertise in your industry? Consider how you like to work with contractors and what your non-negotiables are.
You can find plenty of affordable SEO services in Southeast Asia, but they won’t be available for face-to-face meetings. You could also compare quotes from many different SEO companies so you don’t overpay and know what your budget should be.
That’s How To Pick an SEO Service for Your Business
With the sheer number of SEO companies out there, you might think it will be difficult to pick an SEO service. But once you narrow down your needs, you’ll soon thin out the herd and choose the best service for your business.
Marketing is only one part of running a business. There are several other disciplines you should develop skills and knowledge in to succeed. Lucky for you, our website has tons of informative articles on finance, tech, and more!
