Most companies treat gamification as an add-on. A mechanic. A nice-to-have layer that adds a little spark to user engagement. But for Soft2Bet, and more specifically for its founder and CEO Uri Poliavich, gamification isn’t a feature — it’s a philosophy. A way of thinking. A core part of how both products and teams are built.
You see it not just in the platform, but in the mindset behind it: people stick around when systems reward their effort, when choices matter, and when progress feels personal.
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Why Gamification Works, Even Outside of Gaming
You don’t need a game controller to enjoy progress. From step counts to app streaks, gamification turns everyday actions into rewarding routines. Our brains love goals, feedback, and small wins. It’s psychology, not gimmicks. Clear progress paths, instant rewards, and a touch of challenge can boost focus, motivation, and even memory. That’s why industries from FinTech to education now borrow gaming logic.
While most companies are still testing what works, Soft2Bet made gamification a core principle from the start — not just a layer, but part of how everything is designed. When done right, it doesn’t feel like play — it feels like purpose with better UX. And that’s hard to quit.
The Birth of MEGA
Launched in 2023, MEGA, short for Motivational Engineering Gaming Application, is Soft2Bet’s answer to engagement that actually lasts. More than just a tool, it’s a system built around motivation and player behavior — a concept championed by Uri Poliavich from the very beginning.
MEGA doesn’t sit back and wait. It observes, adapts, and shifts in real time. As players interact, it quietly tailors rewards and challenges to match their habits. No nudging. No noise. Just a flow that feels natural — like the game somehow gets you.
What makes MEGA different is that it’s:
- Modular: Brands can plug in only the components they need.
- Flexible: Rewards and triggers adapt to player behavior, not the other way around.
- Universal: It integrates smoothly with both casinos and sportsbooks, across Soft2Bet’s entire brand portfolio.
And the results speak volumes:
- 4X increase in player screen time
- 65% rise in Net Gaming Revenue (NGR)
- 50% more deposits
- 45% growth in ARPU (Average Revenue Per User)
Gamification as a Cultural Mindset
So how did MEGA become more than just tech? The answer is simple: Uri Poliavich doesn’t separate products from people. Just as players respond to meaningful progression, so do employees. Just as brands need unique experiences, so do internal teams.
At Soft2Bet, the same principles MEGA is built on — autonomy, feedback, personalization, purpose — show up in the workplace culture too.
Much like MEGA creates adaptive player journeys, the company culture promotes:
- Internal mobility and growth paths tailored to individual strengths.
- Recognition systems that reward contribution, not just seniority.
- Cross-team collaboration modeled on quest-like project sprints.
In other words, MEGA is not just what Soft2Bet builds. It’s how they operate.
How Uri Poliavich Creates Long-Term Value for Operators
For B2B partners, MEGA isn’t just a flashy dashboard. It allows operators to fine-tune user experiences without rebuilding their platforms. They can:
- Segment players with precision, based on real behaviors.
- Trigger bonuses at optimal moments to reduce churn.
- Adapt design elements and game features to match regional preferences and brand style.
- Focus on keeping players engaged over time, not just attracting them at the start.
And because it’s built in-house, MEGA aligns seamlessly with Soft2Bet’s brands like Betinia, CampoBet, ToonieBet, and Don.ro, each offering regionally relevant experiences powered by the same backbone.
Where most companies bolt on gamification after the fact, Uri Poliavich built Soft2Bet with it at the center. Not as a gimmick, but as a serious answer to one of the toughest questions in digital entertainment: how do you keep people engaged for the long haul?
The answer? Don’t just add rewards. Build systems that respect people’s time, attention, and curiosity — whether they’re players or team members. That’s the MEGA mindset. And it’s quietly reshaping the future of iGaming.
