Branded online communities help to increase customer engagement, provide valuable customer insights, and improve customer support. One way to create such a community is to invest in a Salesforce Experience Cloud community. Here are a few ways to use the Experience Cloud community:
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Key Features
A Salesforce Experience Cloud community allows you to create templates for employees, customers, and partners. You can also use the community to share documents, answer questions, and post articles. Whenever the content grows too big, you categorize it into a library where people have access to it. User engagement is another key feature of cloud communities. You create chatter, groups, and forums where customers can engage and ask questions. If a customer asks for personalization, you can use the customizable user experience to create recommendations and content ideal for the customer. Other key features of the cloud community include Salesforce integration, third-party integrations, and analytics and reporting. The cloud community also authenticates social logins, which you can use to provide access to limited types of data.
Types of Communities
Customer communities will provide information such as feedback, support, and even self-service to increase customer engagement. Your other option is to create a partner community where your partners participate in project management. Partner communities improve communication so that you easily share marketing resources, opportunities, and leads with your partners. The other type of community is an employee community that hosts all your employees. Managers can share news and resources with employees, and employees can use the platform to provide feedback and boost collaboration.
Use Cases
Whenever you want to provide a self-service community for your clients, use the cloud community to create case management knowledge articles and FAQ sections. The community is also a good place to manage your relationships with your partners by creating features such as performance dashboards and partner onboarding.
Another use case is to create an internal communication system for your employees. The system can be used for employee directories, HR information, and internal communications. Other use cases of experience cloud communities include streamlining customer onboarding, showcasing training videos, and offering personalized support. The portal will display invoices, order tracking, product information, and account management tools.
Benefits
The main benefit of the Experience Cloud community is that it provides a space where you can interact and engage your customers. You and your partners can brainstorm and share real-time information about a specific project. With the right community, your partners and customers will find solutions to their queries on FAQs and online knowledge libraries. Other benefits of the cloud community include cost savings, brand visibility, and a scalable platform. You also get data-driven insights, and your company can improve its marketing and sales efficiency.
Grow Your Business With Salesforce Experience Cloud Community
A Salesforce Experience Cloud community allows you to streamline communication with partners, customers, and employees. It is also the right place to post FAQs and online repositories for employees, partners, and customers to access information quickly. Reach out to a Salesforce expert near you.