Ever since AI has become a dominant force in search engines, people have begun questioning the relevance of backlinks in SEO strategies. Many believe that backlinks don’t work anymore. Do you also think so? As a small business owner, you cannot miss any opportunity to rank your site in the top position. For this, it’s essential to adopt or shun any SEO practice consciously. For example, you may have lost faith in backlinks because of Google’s stance that links are nothing more than a signal of a page’s relevance. Between 2022 and 2023, numerous official statements were made on this topic. However, it’s important to note that none of them claimed backlinks would no longer be necessary. Most officials addressed the issue from the perspective of SEO experts who place too much emphasis on links.
In fact, a 2024 study on the top-ranking factors revealed that content quality and relevance are the most important. At the same time, it demonstrated that having backlinks to both the page and the domain also leads to higher rankings. Another survey revealed that search results in the number one spot had, on average, 3.8 times more backlinks than those ranked in positions 2 to 10, according to an analysis of 12 million pages. Therefore, you shouldn’t overlook this aspect of your business. If you find it time-consuming, consider using free tools from SEOsets. The tools and reports generated by this site are easily accessible to both technical and non-technical users. By automating tasks and presenting information in a clear manner, SEOsets.com helps simplify technical SEO, which is often thought of as a daunting task. In other words, it will help you stay ahead of your competition and grow your business as well.
Benefits of backlink checkers for SEO
These tools offer an overall view of your backlink profile, assessing its relevance and diversity. You can determine whether the incoming links are worth considering. In fact, backlink checkers can also reveal gaps where you’re falling behind your competitors. As a result, you can work on strengthening your strategy. Since you don’t need to analyze each link and its value manually, the backlinking process becomes much smoother.
Common features of backlink checkers for SEO
Typically, these tools enable you to analyze the quality of your backlinks at both the page and domain levels. During the analysis, you will come across several backlink metrics that indicate the performance of your backlink profile. One of these metrics is the authority score. A site is measured on a scale from 0 to 100 to determine its authority. However, this metric can be calculated differently by different tools; hence, you need to pay close attention. The tool can also tell you about the number of domains that link back to your site. You can learn about backlinks that come from the same domain.
Since backlinks continue to help in indexing your pages and site on search engines, you should not deprioritize them in your SEO strategy. If it feels like extra work, you can use free or reasonably priced tools for tasks like these. Choose a platform that specializes in the SEO domain and specifically caters to small businesses. For example, you can check SEOsets Crunchbase profile, which will give you confidence in the platform’s credibility and the quality of its tools. Here, you will get detailed reports which in turn will help you use the information to make your site digitally viable.
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