Intro
Due to changing customer demands, the days of static product images might be over. Shoppers now expect to see, customize, and interact with products before committing to a purchase. This is fueling rapid growth in the 3D visualization and configuration industry.
According to Grand View Research, the global 3D digital asset market is projected to be USD 60.58 billion by 2030, with the rising role of 3D configurator software across sectors. These tools not only create immersive experiences but also accelerate decision-making and boost customer confidence. This blog explores the best 3D configurators, comparing their features, pricing, and use cases, and discussing how to select the proper solution.
What is 3D Configurator Software?
3D configurator software is an online product configurator that enables users to design, customize, and visualize products in real-time 3D. This technology is a game-changer for businesses that sell made-to-order, complex, or highly customizable product designs. Instead of relying on a fixed set of pre-rendered images, your customers can become designers, choosing colors, materials, components, sizes, and even combining variants.
Implementing 3D configurators for eCommerce has numerous and far-reaching benefits. These configurators can build confidence in the buyer’s decision, reduce costly product returns by providing clarity on the final item, and shorten the sales cycle. Consequently, sellers dramatically enhance the customer’s buying journey, conversion rates, and sales.
Moreover, these digital platforms are refining consumer habits, shifting preferences from static 2D visuals to immersive, interactive experiences. Thus, if you want to position your business as a standout brand in the competitive market, adopt the proper configurator.
Top 10 3D Product Configurators You Should Consider
#1. VividWorks
- Website: https://www.vividworks.com/
- Pricing: €247-747/month or custom plans
VividWorks is one of the leading 3D configurators for both B2B and B2C to transform their customers’ experience and sales steps for complex, highly modular bespoke products. Users can interact with realistic 3D visualizations, configure products in real time, and leverage powerful CPQ (Configure, Price, Quote), making final designs and prices clear. Many clients like Grand + Benedicts, Monata, Supra Cabinet, or Lundia have reported that VividWorks configurators can drive shoppers to make purchase decisions up to 2x faster.
Screenshot from VividWorks website
VividWorks also minimizes costly errors and rework through rule-based configuration and automated workflows, ensuring accuracy and efficiency from design to delivery. Currently, users can integrate the VividWorks configurator with most core systems, such as ERPs, CRMs, and eCommerce platforms (e.g., Shopify, WooCommerce, Magento). Furthermore, you can utilize AR capabilities and 3D room planners to gain customer trust.
Outstanding features:
- Rule-based product configuration and pre-defined product logic
- Visual Configure, Price, Quote (Visual CPQ)
- Real-time 3D visualization and customization
- AR, VR, and animations
- 3D Room and space planning
- Seamless, free integration with eCommerce, CRMs, and ERPs
- Dynamic pricing
- Automated outputs for print-ready files, Bill of Materials (BOMs), SKUs, and more.
#2. Threekit
- Website: https://www.threekit.com/
- Pricing: Custom plans
Screenshot from Threekit website
Threekit is a visual commerce platform that allows users to create, optimize, and manage photorealistic 3D, augmented reality, and virtual photography. 3D configuration software is one of Threekit’s notable solutions, aiming to simplify the creation and distribution of high-quality product visuals from a single file without doing everything from scratch. Moreover, it is highly praised for its ability to handle complex and nested configurations.
Outstanding features:
- AR and virtual photography for marketing assets
- Custom space planning in 2D flats
- AI Visual Commerce, AI-guided selling, and 3D rendering.
#3. Zakeke
- Website: https://www.zakeke.com/
- Pricing: $29.90/month – $199.90/month & Custom plans
Screenshot from Zakeke website
Understanding the role of AI in changing the software development cycle, Zakeke offers the AI-powered Virtual Try-On feature to effectively capture the customer’s attention. With its intuitive interface, customers can easily customize products by selecting colors, materials, and variants in real-time 3D. Merchants can integrate Zakeke 3D configurator software with existing eCommerce platforms to boost engagement and overall revenues.
Outstanding features:
- AI-powered Virtual Try-On, 3D DAM, and AR Viewer
- User-friendly configuration interface
- 1-click eCommerce setup for integration.
#4. Epicor CPQ
- Website: https://kbmax.com/
- Pricing: Custom plans
Screenshot from Epicor website
This 3D product configurator for eCommerce, previously known as KBMax, stands out because it can deliver cutting-edge 3D, AR, and VR to transform the design process. Also, Epicor CPQ enables dynamic pricing and quoting, ensuring an error-free workflow. However, many new users find it challenging to use, and there is a risk of screen freezing.
Outstanding features:
- Visual CPQ, 3D, and AR capabilities
- Real-time pricing, configuration, and visualization
- Integration with CRM, ERP, and eCommerce platforms.
#5. ARitize
- Website: https://www.nextechar.com/
- Pricing: Custom plans
Screenshot from ARitize website
While ARitize now offers 3D configuration software, it excels in providing 3D model rendering and virtual photography. You can request a 3D configuration; however, you will be limited in enabling custom, complex options that you want to display on your design. Ignoring this aspect, ARitize is highly recommended for high-quality AI-created images.
Outstanding features:
- High-quality 3D models, virtual photography, and 3D CAD
- AI-generated visuals for 2K and 4K
- Clean navigation when interacting with 3D and AR content.
#6. Expivi
- Website: https://www.expivi.com/
- Pricing: Custom plans
Screenshot from Expivi website
Expivi is a cloud-based 3D product configuration platform that enables businesses to create immersive shopping experiences. It offers a powerful 3D configurator with visual CPQ capabilities, allowing for real-time pricing and automated quotation generation. Expivi also engages users with its hybrid client-side high-quality rendering technology.
Outstanding features:
- Real-time CPQ and dynamic pricing
- High-quality hybrid rendering technology
- Modular solutions for individual implementation.
#7. Roomle
- Website: https://www.roomle.com/en/configurator
- Pricing: €850-1450/month and custom plans
Screenshot from Roomle website
Roomle provides a 3D configuration platform tailored for basic to full-logic product configuration demands. This online product configurator enables shoppers to customize and see a live display for design, prices, and quotes to make better-informed decisions. Impressively, Roomle can work well on omnichannel (B2B & B2C) and multiple devices.
Outstanding features:
- Real-time 3D configuration and pricing
- AR and VR functionality for immersive experiences
- Omni-channel and multi-device capabilities.
#8. Mimeeq
- Website: https://mimeeq.com/
- Pricing: Custom plans
Screenshot from Mimeeq
Mimeeq is particularly well-suited for furniture and home furnishings, allowing users to customize products with realistic renders and visualizations powered by AR and 3D. Additionally, Mimeeq’s platform is web-native, meaning no app installation is required, and it’s designed to be user-friendly for everyone, including businesses and individuals.
Outstanding features:
- Realistic 3d renders and visualizations empowered by AR
- Free 30-minute consultation for custom design
- Web-native 3D configurator software.
#9. Salsita
- Website: https://salsita.ai/
- Pricing: Custom plans
Screenshot from Salista website
Salista is a standout expert in offering a 3D product customizer for luxury jewelry and accessories, which is empowered by AR, parametric models, CPQ, and AI design. Traditionally, users could interact with option-based customizations, such as selecting color and size, and personalizing names. Recently, Salista has expanded some of its 3D furniture configurators to handle more complex, multi-faceted customization choices.
Outstanding features:
- Precise, 360-degree visualization and customization
- Integration with leading CRM, ERP, and eCommerce platforms
- AI assistance and conversational UI.
#10. Zoovu
- Website: https://zoovu.com/
- Pricing: Custom plans
Screenshot from Zoovu website
Zoovu’s 3D product configuration platform provides real-time 3D visualization with simple options rather than advanced ones for complex products like shelves or cabinets. That’s why it is designed with a clean, user-friendly interface, where users can easily create and launch their personalized product designs without extensive learning curves.
Outstanding features:
- Real-time 3D visualizations and configuration
- AI search and product discovery
- Integration with PIM, ERP, and CRM systems.
Choosing The Right 3D Configuration Software
Below is a quick comparison table outlining the focus areas of some of the most popular 3D configurator software on the market, which is truly essential for a shortlisting process..
| Software | Focus |
| VividWorks | Modular building, furniture, retailing, manufacturing, kitchen & bath, eCommerce, interior design, construction, etc. |
| Threekit | Furniture, automotive, and manufacturing. |
| Zakeke | Furniture, fashion, sporting goods, gifts, and jewelry. |
| Epicor | Manufacturing, building supplies, biotech, and modular buildings. |
| ARitize | Fashion, jewelry, and sports |
| Expivi | Manufacturing, retailing, and design-to-print |
| Roomle | Furniture, interior design, and home goods |
| Mimeeq | Office and home furniture |
| Salsita | Furniture and luxury goods. |
| Zoovu | Electronics and home appliances |
It’s important to remember that there’s no one-size-fits-all solution. Each business has its own operational needs, customer expectations, and technological landscape. Typically, the right online configurator for your business depends on several key factors:
- Industry alignment
- Product complexity
- Integration requirements
- User Experience (UX/UI)
- Budget and Scalability
- Customization and flexibility
Conclusion
The future of e-commerce is visual and interactive, and 3D configurator software is at the forefront of this transformation. By allowing customers to become active participants, these tools can help boost sales and build a more trusting relationship with your brand.
With the 10 best online configurators above, we hope you have a strong starting point to evaluate which platform best fits your business. Feel free to contact these professionals to get helpful advice or free demos before you decide on having an official subscription.