The telecom industry is rapidly changing, spurred by the necessity of providing services to meet new customer needs. With the heightened customer expectations of today, telecoms need every channel they can get to stay ahead. Therefore companies are becoming more reliant on data enrichment that allows the telecom businesses to explore many possibilities. Telecom operators can offer experiences at the next level by layering raw data with contextual information, leading to improved operational efficacy and higher return on investment.
Table of Contents
Enhancing Customer Experience
One of the major benefits that data enrichment has for telecom operators is a personalized customer experience. In a nutshell, data is collected from all call logs, website or browser visit history and social media interaction details by telecom companies. But data without interpretation is not enough. When they add to this by combining it with data on demographics, your spending history, and the way in which you use an app or browse a website, telecom companies will know pretty much everything about each one of their customers.
Operational Efficiency
Data enrichment provides even more benefits when considering the operational efficacy backdrop of the telecom sector. Companies will be able to use the data, which is enriched by third-party systems, when they make network maintenance decisions or even have a better resource allocation process and marketing strategy. For example, telecom can enrich data with geoinformation to detect which regions have the highest instances of call drops. The investigation will allow them to emphasize network changes where they are most needed, and for that reason, clients now have more quality service across all markets.
Automated Fraud Detection and Prevention
The Telecom industry is one that deals with a lot of fraud and it results in revenue loss most of the time. One way to stop fraudulent activities is data enrichment. When it comes to telecom operators, merging customer data with external sources (credit history, device information & possible social media profiles) will help them recognize unnatural patterns and thus indicate foul play.
So you may receive an alert that a low data user is suddenly using large amounts of data overnight. Moreover, telecom companies also get suspicious if they find mismatched data or many identical devices performing unusual activities in parallel. In the long run, these proactive measures not only prevent fraud but also protect customer trust which is critical for business sustainability.
Wrapping Up
Telecom companies use data enrichment to deliver more tailored marketing campaigns that provide insights into customer preferences. This is how businesses get away from the same standard promotions for everyone to more personalized offers that are relevant on a customer-by-customer basis. As an example, say that a customer watches online videos very often; here, it would be viable for the telecom provider to give him or her access to specific streaming platforms along with high-speed data.
