Do you wish to create a SaaS business?
Launching a SaaS business takes an enormous amount of work and determination. Unfortunately, entrepreneurs often think that the objective is to get the product available. This can be a mistake if you aren’t an experienced entrepreneur.
Your SaaS product has been launched, and you expect to get some signups every day. But you don’t see any registrations in days. What is the answer?
Your product is just one part of the puzzle. Before you can launch your product to market, you need to do a lot of things.
Here are 10 things you need to do before you start your SaaS business.
1. Have customer onboarding
Whatever the simplicity of your SaaS product, you have to automate the process to onboard new users to your app. This makes it easier for users to use your product and help you convert them into paying customers.
2. Make sure you test your product thoroughly
One of the best methods to impress your intended public is to publish an impressive first version of your software. The first step is to test the software thoroughly together with your team. After that, you can fix any issues.
Then, you can distribute it to a few people who share your intended audience. Only invite people who will be open with you and find your product helpful. Do not invite family members, your friends, or anyone you are emotionally close with. This will enable you to get objective feedback, replicate real-world usage, and refine your product.
3. Don’t charge your customers initially
When you start a SaaS startup, it might be tempting to charge your customers. Since paying customers are the best method to test your product. This is why it’s not the best idea.
You will need to integrate an online payment processor like Stripe or 2Checkout on your website if you want to charge customers. This can take some time and may result in you paying integration costs. It is also necessary to apply for a bank account and run through additional steps like incorporation. The entire process can take months and put off your launch for too long.
4. Use social media for your benefit
Social media has become an integral element of any marketing strategy.
5. Create a feedback mechanism
The product you create will always have issues and lacking features once it is launched. The trick is to develop an effective communication system that allows users to submit feedback and permits users to collect data, analyse, and react to the feedback quickly. Your contact email address should be visible on every page of your site.
Also, pin a tweet or post to your social media channels asking users to send their inquiries and feedback via email address, rather than posting them on your social media profiles. It is also possible to use tools and User Voice if you have the necessary resources. This makes it simple to manage and ensure that you receive all feedback, inquiries, and concerns in one spot.
6. Create a blog
After you’ve set up your marketing website, add your blog. Blogging is an excellent method to raise visibility and establish credibility for your SaaS start up. In addition, it lets you discuss your ideas and thoughts to a larger audience, even those not in your social network.
7. Set up email marketing
Email is, perhaps, the unique method to connect with your audience, allowing you to personalize each message. Whatever happens, we all check our inbox at least 3-4 times a day.
That means that if your message will make it into your customer’s inbox, it’s likely that they’ll be aware of your service.
Before launching your product, start building your list of email addresses. Instead of relying solely on one source of traffic, try to collect email addresses from various sources.
8. Add a viral effect
To get more attention, consider including a viral element to your SaaS product. For example, you can encourage people to sign up for early access by sharing your start-up’s URL with three of your friends. This may require more developer effort, but it is entirely worth it.
9. Set up Analytics
However, they’ll be fruitless if you’re unable to measure, analyse and enhance their performance.
Google offers two incredible free tools that will make your life easier. The first one is the well-known Google Analytics (GA), which helps you analyse website traffic and understand user behaviour. GA is a feature that can be added to any website. You will get a wealth of data from GA, including reports on the most popular pages, the time spent on your website, the location, device, and browser, in addition to other essential statistics.
10. Prepare your toolkit
Many third-party tools can automate some of your daily tasks and make you more productive. Create a list of the tools you and your team need to manage your SaaS product.
The wrapping up
Based on my personal experience, I strongly recommend creating an effective marketing plan before you begin building your product. The launch of your product should occur at a minimum of six months before the promotion.
Aim to build one steady source of traffic. This can be your blog or app marketplace, search traffic, or visitors from social media platforms. It’s okay if they don’t be back after you launch your new product. The key is to develop an approach to keep visitors returning. The majority of businesses fail because they’re unable to attract sufficient visitors.
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