In 2022, there are about 95,192 beauty, cosmetics, and fragrance businesses in the US. The cosmetic industry has looked for ways to cater to customers that want products that cater to their unique colors and skin types.
As a result, cosmetic businesses have come to rely on private labeling of their packaging to retain their customers. People are more likely to purchase a product they can quickly identify while they are out and about.
Read on to learn three great packaging ideas to make your cosmetics products a hit.
1. Custom Cosmetic Boxes
One popular option for cosmetic packaging is custom cardboard boxes. Cardboard boxes are versatile and can be customized to fit any product.
You can print your brand name and logo and offer high protection for your products. Cardboard boxes are also inexpensive, making them an excellent option for small businesses.
If you’re looking for something a little more luxurious, you may want to consider custom plastic boxes. Plastic boxes offer a sleek and modern look, and you can customize them to fit any product. However, they are more expensive than cardboard boxes and may not provide as much protection.
Professional companies can offer more manufacturing ideas for cosmetic packages. Companies like BPI manufacturing services specialize in cosmetic brands and can surely take care of your needs.
2. Use Labels and Stickers
Stickers are a versatile and cost-effective way to add some personality to your cosmetic packaging. You can use them to show your brand colors, add a fun design, or even include a QR code for customers to scan and learn more about your products.
If you are selling your products online, labels must help customers identify what they are buying. Invest in some high-quality labels and stickers to help your small business stand out from the competition.
It is also essential to include every detail on your labels. It consists of the name of the product, the ingredients, the weight or volume, the expiration date, and any warnings or special instructions. Including all this information will ensure that your customers know what they are getting and can make an informed decision about whether or not to purchase your product.
3. Include Decorative Add-Ons
Small businesses that want to be competitive in cosmetic packaging must constantly develop new ideas to set themselves apart from the competition. One way to do this is to include decorative add-ons with each purchase.
This could be anything from a ribbon and bow to a small charm or keychain. Another popular add-on you can have is hot oil stamping.
These types of packaging are often used for products such as lip balm, body lotion, and perfume. The important thing is that it is something that will make the customer remember your brand and want to come back for more.
Boost Your Product Sucess With Unique Cosmetic Packaging Ideas
There are several great cosmetic packaging ideas for small businesses. But finding the right one for your business can be a challenge.
The best way to find suitable packaging for your business is to consult a professional packaging designer. They will be able to help you find the right packaging for your products and your business.
Want to learn more exciting tips? Check out our blogs today for more fantastic content to get your business on top of its game!