Do you want to start using LinkedIn to increase sales for your business but don’t know how to get started?
If you’re new to LinkedIn, it has never been a better time to become more active on the platform. With over seven hundred million users, it is a great place to grow your business with social selling.
Many people don’t realize that selling on LinkedIn is an easy thing to do. If you want to know how to get started, read on and we’ll tell you everything that you need to know.
Table of Contents
1. Make a Great Profile
On LinkedIn, first impressions are the most important ones. If you want to attract buyers on the platform, this is why you should make the best profile that you possibly can. You should start with your profile picture. Choose an image that represents your company or the product you’re selling that will attract your ideal customer.
When you create your profile description, think about how you want your company to stand out from the competition. You should also describe the service you offer and why it is valuable.
2. Publish Valuable Content
If you want to engage with potential clients on LinkedIn, it’s important to first offer them a reason to follow what your company is up to. The best way that you can do this is to publish content that they’re interested in reading.
When choosing content topics to write about, look for topics that relate to the product or service that you’re selling. You should also try to answer questions that your ideal customers are likely to have.
3. Perform an Analysis of Your Statistics
You’re going to have a hard time improving your social media selling strategy if you don’t look at your statistics. Thankfully, LinkedIn makes it easy for you to do this. You can analyze your statistics by looking at things such as how many followers you have, who is reading your content, and who has viewed your profile.
4. Join Groups Related to Your Industry
There are various groups that you can join on LinkedIn related to your industry. Doing this will help you to know what your ideal customers are talking about, what questions they are asking, and what questions you can respond to generate awareness of your expertise.
5. Partner With Experts to Help You Scale
Once you’ve established your business on LinkedIn and are interacting with your customers, one of the most important steps that you can take is to start scaling your business by focusing on account-based marketing tactics.
This will help you to generate more revenue and improve your competitive positioning on the platform. Many experts can help you do this such as ABM Agency.
It’s Never Too Late to Start Selling on LinkedIn
Even if you’re just getting started on the platform, there are several easy things you can do to improve your skills at selling on LinkedIn. Remember to create a great profile and to write valuable content for your customers. You should also join groups related to your industry to find out what people are talking about.
If you want to find out more about what it takes to use LinkedIn for sales, don’t forget to check out the Business section of our website.