The best social media ads take a little creativity, plus they’re sure to catch their audience by surprise. That way, they’re more likely to remember what it was that drew their interest in your product or service in the first place.
If you’ve used social media ads ads before, you might feel like you’re out of new ideas. Fortunately, the market is always changing and can introduce a new element. Check out some unique ideas to hype your business, product, or services.
1. Get Attention With an Unusual Approach
A good way to stand out is to take an unusual approach with your ad. Consider creating ads that are interactive and incorporate humor.
For example, you could create a poll or quiz that users can participate in and inject some humor into your ads to grab attention. Keep in mind, however, that not everyone appreciates the same type of humor. It’s important to test out different approaches to see what works best for your target audience.
2. Use Video or Animation for Social Media Ads
Videos are more engaging than static images or text and it’s also more likely to be shared and remembered. The important thing is that your video is attention-grabbing and conveys your message in an engaging way.
A social media expert from the FreeUp Marketplace can work with your design team to create the best graphics to attract the attention of your potential customers.
3. Utilize User-Generated Content
User-generated content shows that you understand your target audience. This could include featuring customer photos and quotes in your ad campaigns. You could also create contests or giveaways that encourage users to submit their own content.
4. Create a Sense of Urgency
A countdown clock in your ad and strong language like “act now” or “don’t miss out” will encourage people to take action before time runs out. Offer a limited-time discount or free shipping to create a sense of urgency. People will be more likely to take action if they feel like they are getting a good deal.
5. Use Eye-Catching Visuals
Eye-catching visuals make your ads stand out. Use bright colors and bold fonts to draw attention. Write a headline that is both attention-grabbing and relevant to your product or service.
Use persuasive copy to make your case. Remember, you only have a few seconds to grab someone’s attention, so make them count!
6. Utilize Customer Testimonials
Testimonials can be a powerful tool to boost your marketing efforts. Make sure the testimonials are relevant to your audience and are from real people with real names. Keep the testimonials short and to the point.
7. Use Influencers to Promote Your Ads
Influencer marketing has become one of the most efficient ways to promote Facebook ads and Instagram ads. By finding and partnering with social media influencers who have already built up a large and engaged follower, you can tap into their pre-existing audience and significantly increase the reach and effectiveness of your ad campaigns.
Optimize Your Ads For Higher Returns
As a business owner, you always want to be ahead of the curve and seize every opportunity to get your brand in front of new eyes. By using creative techniques and strategies, you can create social media ads that stand out, grab attention, and get results.
Browse our list of social media ads ideas to learn more.