How would you react if someone told you that you could get $42 of new sales every time you spend a single dollar on advertising? Sounds too good to be true, right?
But this figure isn’t fiction; this is the reality in email marketing. And it’s hard to argue with the potential this offers to small business owners.
To help you get started, we’ve put together this short article on how email marketing can help you with your business growth.
It’s a Safety Net
Suppose the vast majority of your sales come from Instagram. You are fortunate enough to have a million active followers. What would happen to your business tomorrow if Instagram closed your account?
That’s a question many business owners ask themselves. The reality is that though the risk is low, you have to provide yloiour business with a safety net.
Email marketing allows you to diversify your promotional efforts. Not only that, but you’ll have an added channel on top of what you already use.
Do an audit today on your existing marketing channels and set aside a budget to build your email list from scratch.
Start with a PPC campaign to a landing page that links to an email autoresponder. For more information on setting that up, check out Solutions for Growth.
It Strengthens Your Customer Relationships
Your customers are busy, and even if they’ve brought from you in the past, they’ll need an occasional reminder that you exist. You’ll also want to let them know how much you value them.
Email marketing can help build a stronger relationship with your customers. You can craft a sequence of emails designed to provide value and entertainment and help keep your brand fresh in people’s minds.
Building trust with your email subscribers will also help you increase your ROI on future promotional offers.
It Helps You Grow a Bigger Audience
Your email list might only have 100 subscribers today, but continue promoting, and that number could be 1000 in a few months. Now imagine you have an email list of tens of thousands, and you can start to see the potential.
Email marketing has a cumulative effect on your business. The more you do it, the more you will benefit from it.
Promoting your products or services to tens of thousands of people offers the potential for a massive sales spike that your business may have never experienced in the past.
It’s a Cost-Effective Way to Run Promotions
You might choose to advertise to get someone on your email list, but your overheads are minimal after that.
You’ll pay for the email autoresponder, and you might pay for some copywriting and newsletter design from a marketing agency. But after that, you effectively have a free platform to promote your latest offers.
That’s a wise investment for any business looking to grow.
Accelerate Your Business Growth With Email
Nothing quite beats email as a way of achieving rapid business growth. So by investing in email marketing, you have the opportunity to overtake your competitors and meet your most ambitious strategic goals.
To plan your first email campaign, head to our business section for our latest marketing articles.