What started out as internet jokes has become one of the most unpredictable areas of the financial landscape. Over the past few years, there have been tweets, jokes, and even profile changes that have caused massive price movements. But behind every viral crypto moment is a shift in the way people: celebrities, influencers and everyday users think about value. Some saw it early. Others are still catching up.
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More Than Memes: Regular Investors Recognized the Opportunity
At first, it looked like a celebrity playfield. Charting followed the tweets of famous names. But over time, it became apparent that this was not just about influencers having fun, but a change in the way people saw access to investing. Meme coins were cheap. Some were worth fractions of a cent. Entry did not require much capital or the technical know-how.
It was then that more people started asking how to get involved. Celebrities may have been the ones that helped coins go viral, but they weren’t the only people who made the connection. A growing number of small investors saw the upside. They didn’t need to chase Bitcoin or Ethereum when meme coins offered volatility that could turn $20 into $200 if timed right.
With the increasing interest, one question became more significant: how to purchase Memecoin properly. For many, it was an understanding of the different paths that came first. Some even went as far as to presell or early list through ICOs in hopes of getting their coin before it got onto a major exchange. A more experienced crowd shifted to Decentralized Exchanges (DEX) where there was a wider choice but greater risk.
Others were through Centralized Exchanges (CEX) which provided more security. The method mattered. The earlier it enters, the larger the upside will be, at least theoretically.
When Elon Musk Tweets – the Market Moves
No one has had a bigger influence on meme coins than Elon Musk. The Tesla and SpaceX CEO has made market events out of offhand comments. One of the most well-known examples arose when Musk tweeted “Dogecoin is the people’s crypto.” It wasn’t a business statement. It was a meme and the price of Dogecoin rose by over 20% in just several hours.
On New Year’s Eve of 2025, he changed his X handle to “Kekius Maximus” which references an obscure meme that hadn’t been picked up by the crypto space yet. Within hours, a previously unknown coin related to the joke went on to explode in value, more than 4,800% and a market cap of almost $380 million before cooling off. The name change wasn’t explained, but the effect was instant.
Fast forward to October 2025, when he shared a video of his dog Floki in a CEO outfit stating “numbers, numbers, numbers” in a satirical video. Floki Inu, the token based on his pet, rose almost 29% that day. The price eventually corrected, but the pattern repeated itself: a certain viral moment, a price move, and traders attempting to catch the wave before it disappeared.
When Trump’s AI Moment Was a Trading Frenzy
Another strange chapter came in 2025, when Donald Trump shared a video created with artificial intelligence that saw him as a superhero-style figure known as “King Trump.” In the video, he flew a jet airplane and dropped liquid on people. It was absurd. It was viral. And the crypto world reacted almost immediately.
Developers started out the moment with tokens, the TrumpAI, PepeTrump and Trumpius Maximus were just a few. Within hours trading volumes were at a peak. TrumpAI alone, its market cap soared by $80 million within less than a day. These weren’t well thought out projects. They were built fast, launched fast, and powered by the online moment’s energy.
This kind of reaction highlighted how quickly meme coins could go from being a cultural flashpoint to a financial product. It didn’t matter that such coins had no real utility. They were bought and sold purely because of attention. Traders gambled on time rather than fundamentals. And when the spotlight left, so did the money.
From Party Houses to Viral Pump Mechanics
Meme House LA was trending not only online, but even in the real world. Launched in the Hollywood Hills, it brought together influencers, content creators, and crypto traders under one roof. The idea was straightforward: create a crypto speculation-based content house. With trading dashboards to be used on widescreens and Kick live streams being activated 24/7, it became a place where trading and showbiz were combined.
Tyga, Joe Burrow, and streamers such as Neon and SteveWillDoIt were all in attendance at one of its more notorious events. What seemed like a party was actually a high-speed viral crypto hype testbed. In the real-time, the tokens that were launched in the events saw dramatic price increases. One coin, minted at the DJ set on the roof, doubled in value before the night was over. It disappeared a short time later, not before having made dozens of traders a quick return.
The formula was effective, at any rate, in the short-term. Throw cultural awareness together with the correct meme, drop it into a room of influencers, and press Go Live. If it caught, it could fly. If not, there was always the next one.
