According to some research, Google has seven products that have over 1 billion monthly users.
If you’re not advertising on Google, you’re missing out on a lot of people who could be viewing your company. Thankfully, Google has two ways that you can generate ad revenue on their products.
Keep reading if you want to learn about how Google Ads vs AdSense works and which one might be a better fit for your company.
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Google AdSense
Google AdSense was made for the publishers of the ads. That means that if you run a blog, website, or forum that you want to monetize, you should use this product.
These ads will appear on your blog or website, and you’ll earn revenue depending on how many people engage or view those ads.
Google Ads
On the other hand, Google Ads is what advertisers use. So if you want to advertise your product website or service, then you should be using this product.
This way, you’ll be able to have analytics on how your business and sales are doing.
Your ads will also appear when people search on Google.
Differences
One of the main differences between the two is that Google Ads gives a lot of flexibility in what appears in the ad.
However, with AdSense, you can’t alter the text in the ads that will show up on your side. You can control the ad formats that appear on your page.
You’ll also have different options when it comes to the cost per click. When you’re using Google Ads, you can have a say in how much the cost per conversion is.
With Google AdSense, you don’t get to choose the cost per impression pay model; it is chosen for you.
How to Know Which One to Choose
So which one is better for you?
When you use Google Ads, you’ll have to place a bid to have a space at the auction. You’ll bid on keywords and different publishing sites. Google then sells that space to the highest bidder.
With AdSense, you won’t have to bid, and you don’t really get a say in which ads are placed on your site. So really the amount of money you can bring in will depend on how well Google chooses ads to appear on your sites.
It’ll also depend on the advertisers to make sure that they can create good ads.
For example with YouTube ads, you can monetize your YouTube video with Google AdSense. But if you want to use YouTube videos to draw people into your business and buy your product, you’ll want to use Google Ads.
Discover More to Know About Google Ads vs AdSense
These are only a few key factors to consider when deciding between Google Ads vs AdSense, but you should look at what is best for your business.
We know that running a business and trying to advertise in this changing landscape can be challenging, but we’re here to help you out.
For more great marketing and business tips, explore our website!
