Custom-branded promotional products can help you market your brand and create more awareness. Using promotional items is also a breath of fresh air in a world where most businesses rely on digital marketing. Branded products help you form a stronger bond with your clients.
There are a few things you have to consider when choosing a promotional product. At the top of the list are functionality, cost of production, and design. Here is where items like keyrings and badges come out on top.
Custom keyrings offer a practical and cost-effective way to promote your brand while providing users with a tangible, everyday item. Below, we share tips on how to design branded keyrings for your business.
Table of Contents
Define Your Brand Identity
The first order of business is to define your brand identity. One of the best ways of doing so is by using a vision board or a notebook. List all the goals you want to achieve with the new branded product.
Also, survey your target audience. The survey information will help you during the design process. Draw sketches of what you would like the custom keyrings to look like. Add all the details including color, font, and material type.
It is also wise to bring in a professional designer at this stage. The designer will help you select the right colors and fonts that complement your brand and improve user experience.
Select Materials and Shapes
Functionality is a crucial factor when designing custom keyrings. Big keyrings that can’t fit in your pocket or purse will defeat logic. On the other hand, small-sized keyrings may go under the radar, giving you zero brand visibility.
Ensure that your design doesn’t compromise functionality. Consider materials such as metal, acrylic, or leather, depending on your brand’s image. Metal and leather keyrings have a touch of elegance and are more durable than rubber or plastic keyrings.
Wood is also a good option if you want an old-school rustic design. However, consider the production costs and printing options when choosing the material.
Versatility Is Important
Adding extra functions to your keyrings will make people carry them more often. The best thing with custom keyrings is that there are so many options. For example, you can make custom keyrings with a bottle opener or flash drive.
While you’re at it, ensure that the keyring is durable, easy to use, and capable of withstanding daily wear and tear. This will make the keyrings more appealing to your customers. Also, people carrying the keyrings everywhere earns your brand more visibility.
Production and Distribution
Once your design is perfected, choose a reputable manufacturer to bring your custom keyrings to life. Read reviews from past clients, and look through the manufacturer’s portfolio before hiring them for their services.
Also, consider your distribution strategy. You can give them away at events, include them in product packages, or sell them as merchandise.
Designing custom products for your brand is an exciting opportunity to create a tangible connection with your audience. The design process can be hectic, but it will be worth the effort when you look at the ROI.