How to Host a Webinar: A Quick Guide

Did you know that the conversion rate for B2B webinar attendees is 73%? If you are thinking of hosting a business webinar but are not sure how to host a webinar, then we are here to help. We have put together this step-by-step guide on how to host the best company webinar possible.

Read on to learn more and plan a successful webinar.

Table of Contents

Choose a Topic

First, you want to choose the topic you will be talking about. The key is to pick a topic that will motivate your attendees to show up. You also want to make sure that you select a topic that you can speak about with confidence.

If your attendees notice any bit of nervousness, they will be less inclined to buy into what you are offering. Remember that the best presenters don’t just talk away, they engage their audiences while they are presenting.

Think about adding witty jokes, metaphors, and anything to pique interest while you are presenting.

Choose a Platform

Next, you need to pick the best platform to host your webinar that fits your needs and also your budget. There are free webinar options with limited features and also paid ones such as live stream production that offer more options and allow you to look more professional.

Date and Time

When you are deciding on the date and time, make sure you take time zones and time differences into consideration. It is best to choose a time that works for the majority of your target audience.

Create Your Content

While you are creating your content, make sure that it is branded with your business and that it matches your esthetic on your website. Don’t forget to have a proper introduction slide to help set the tone for the entire presentation.

Make sure the slides are engaging, and try to limit the words so that your attendees are not just reading the entire time. The less you have for them to read on a slide, the more likely they will listen to what you are saying.

Do a Practice Run

Take the time to practice your entire webinar presentation from beginning to end. This will give you a chance to perfect your script and make any adjustments on your slides. Doing a test run will also ensure that your webinar software is working 100% before you are presenting in front of an audience.

Time to Host

On the day of your webinar, your hard work at preparing will pay off. Our biggest tip is to record your webinar (make sure you let your guests know they are being recorded). Having this recording allows you to watch your presentation afterward and see where you can improve.

The recording can also be uploaded to your website or a video-sharing platform, where you can reuse it in the future.