How to Improve Your Business Website’s Search Engine Visibility

Search Engine Visibility

Did you know 53 percent of all trackable website traffic comes from organic search?

This tells you one thing: if your business website isn’t visible on Google and other search engines, you’re leaving a lot of money on the table.

Now you’re probably asking, “well, what should I do to get my website high up in search engine results and how long is it going to take?” This will depend on the strategies you deploy but for the most part, there isn’t a quick path to search engine visibility.

To help you get there, we’re sharing a few tips you can use to make your website more visible on Google.

Take Care of the Web Design

32 percent of small businesses build their websites using DIY tools. It’s a good way to save money on website development, but if you’re not an expert, you might end up with a website with a design that isn’t ideal for search engine optimization.

Hiring a professional designer is the best move because SEO and web design go together. Your website needs to be responsive or mobile-friendly and pages need to load fast. Visitors should be able to navigate around the site easily.

There are other technical aspects to take care of, primarily the sitemap. This makes it easier for search engines to crawl and analyze your website for ranking.

With that out of the way, submit your site (or specific pages) to Google’s search console if you haven’t already. Note that without submitting your site to the console, it won’t show up on Google search results.

Go Big on Content

When it comes to SEO, content is king. Businesses that run an active blog receive 2X more website traffic and 97% more backlinks. If you don’t have a business blog, it’s easy to see why your website is struggling to get online visibility.

However, blogging isn’t just about creating posts and uploading them. You need a content marketing strategy that’s optimized to your needs (increasing search engine visibility). If you’re a content marketing noob, The HOTH Learning Hub has an informative article that will bring you up to speed.

Turbocharge Your Visibility with Paid SEO

Organic search engine optimization can take several months or even years to deliver the visibility results you’re looking for. Plus, Google is constantly updating its algorithm, which can set back your efforts if you don’t adjust your website accordingly.

But, if you need a shortcut to the top of search engine results, you can use pay-per-click advertising. You get to bid on certain keywords and depending on how much you’re willing to spend, your links will show up as ads on top of search results. Every time someone clicks on the link, you pay.

Paid SEO is ideal when you’re looking for quick results but it’s not sustainable. You should use it to complement your organic SEO strategy.

Great Search Engine Visibility Is Good for Business

At a time when the vast majority of U.S. consumers are shopping online, a business website with great search engine visibility is a must-have. With this guide, you now know some of the important factors for improving your site’s visibility. Implement them.

Browse our blog for more digital marketing advice.

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BSV Staff

Every day we create distinctive, world-class content which inform, educate and entertain millions of people across the globe.