Text Messaging Scripts For Real Estate Agents: How to Use Them

Text Messaging Scripts

There are all sorts of different text messaging scripts that real estate agents can use to stay in touch with their clients. From sending automatic updates to sharing listing information, there’s a script out there that can save you time and keep your clients informed. Here are a few of the most popular types of Texting Scripts For Real Estate agents.

The Different Types of Text Messaging Scripts For Real Estate Agents: 

1. Automatic update scripts: These scripts can be set up to automatically send your clients updates on new listings, open houses, price changes, and more. This is a great way to keep your clients up-to-date without having to manually send them each update.

2. Listing information scripts: These scripts can be used to quickly share listing information with your clients. They typically include photos, prices, square footage, and other key details.

3. Appointment reminders: These scripts help you remind your clients about upcoming appointments, such as showings or inspections. This can help reduce the number of no-shows and last-minute cancellations.

4. Follow-up scripts: Real estate agents use these to focus on building relationships with potential buyers and sellers by staying in touch after an initial meeting or phone call. These scripts typically involve asking questions about the client’s needs and providing helpful resources.

5. Drip campaigns: Drip campaigns are a series of automated text messages that are sent over a period of time. They can be used for a variety of purposes, such as staying in touch with past clients or nurturing leads who haven’t yet been converted into clients.

The Pros and Cons of Text Messaging Scripts For Real Estate Agents:

Text messaging has quickly become one of the most popular forms of communication, with people of all ages using it to stay in touch with family and friends.

This ubiquity has led some real estate agents to start using text messaging scripts in an attempt to reach a wider audience. While there are some potential benefits to this approach, there are also several drawbacks that should be considered.

The advantages:

  • One of the main advantages of text messaging scripts is that they can help agents save time.
  • By having a pre-written template to work from, agents can avoid the need to compose a new message for each client. This can be especially helpful when responding to common questions or scheduling appointments.
  • Additionally, text messaging scripts can ensure that agents always include important information in their messages, such as listing details or contact information.

The drawbacks to consider:

However, there are also several potential drawbacks to using text messaging scripts.

  • One of the most obvious is that they can make agents seem impersonal and uninterested in their clients.
  • In addition, scripts can often come across as canned or scripted, which can turn off potential buyers and sellers.
  • Finally, if an agent relies too heavily on text messaging scripts, they may miss out on important cues from clients that could help them better understand their needs.

For these reasons, it’s important that agents use text messaging scripts judiciously and customize them to each individual client.


Text messaging is a great way to stay in touch with your clients and keep them informed about what’s going on in the real estate market. By using scripts, you can save yourself time and ensure that your clients always have the latest information.

Remember, however, that text messaging scripts should be used sparingly and customized to each individual client to avoid sounding impersonal or uninterested. When used correctly, text messaging scripts can be a helpful tool for real estate agents. They can save time and ensure that important information is always included in messages.

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BSV Staff

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