Do you have a product to sell that isn’t getting the attention from potential customers that it deserves?
Whatever kind of business you’re running, it’s important that you’re generating leads if you want your company to grow. If you’re not getting people interested in your product or service, it’s going to be challenging for you to succeed.
What many business owners don’t realize is how easy it is to start working with effective lead generation strategies. Read on and we’ll tell you what you need to do to attract new customers.
Table of Contents
Create Referral Programs That Are Incentive-Based
Referral programs are more popular than they’ve ever been for marketers who want to generate leads. One of the reasons for this is that these kinds of programs have become easier to quantify and track than they used to be.
One great way to start a referral program is by creating customized referral codes to send to your most loyal customers. With this code, you can offer your loyal customer a referral discount and the customer that they refer a discount as well.
Even though this is a strategy that you can use with a brick-and-mortar store, it’s more common for people to use online. This is because it’s easy for people to text or email their referral codes to friends and family members.
Target Your Advertising to a Niche Audience
Even though podcasts have exploded in popularity during the past few years, it is not too late to get involved. Markers are just starting to catch up in order to take advantage of the opportunities related to podcasting.
There are many new shows which offer very specific kinds of content. This is why it’s possible for you to strategically choose which shows you want to advertise on.
You should try to advertise on the podcasts that your potential customers like to listen to. You should also consider offering referral codes with discounts to listeners who hear your ads.
Offer Gated Content
Gated content is material that users can only see after they’ve filled out a form. The idea behind gated content is to offer people the chance to go more in-depth into the content you’re offering for free.
To get access to it, people must fill out a lead capture form. Consider the example of somebody offering gated content related to a very specific topic such as repairing 1950s Ford trucks.
This business person knows that these new leads will probably be interested in purchasing related products. They can therefore be confident that they’re the right market to be targeting with advertising related to this topic.
Several common types of gated content include ebooks, courses, checklists, and worksheets.
Create a Newsletter That’s Packed With Value
There is no better way to engage your customers than by creating an unforgettable newsletter. This innovative marketing technique gives you the chance to share recent content you’ve published such as blog posts. It also makes it easy to promote your products and services in a way that moves prospects farther into the purchase funnel.
If you’re looking for great content ideas to add to your newsletter, consider adding things such as your newest blog posts, info on your new products, special offers, and upcoming events.
Every small business owner should have a newsletter. They are easy to get started with and offer high business owners a high return on their investment (ROI).
Organize a Great Event
Even though it’s easy to focus all of your marketing online, don’t forget about the power of connecting with your clients in a face-to-face setting.
This is why you should consider hosting an in-person event. If this isn’t currently a possibility, then consider organizing an online event. The purpose of this event should be to serve your target market while also capturing peoples’ contact information via event registration.
Live events also offer an opportunity for you to connect with your customers face to face. This makes it easy for you to answer questions they might have about your product or service. You can also address objections they might have.
Lastly, by organizing an event, it will become easier for you to learn about your target market. When the event is over, chances are that you’ll be filled with new ideas for how to market and sell your products.
If you’re looking for ideas for possible in-person event ideas, consider organizing a workshop, class, seminar, or conference. If you want to hold an online event, consider holding an online webinar or an online conference.
Offer a Discount or Create a Coupon
If you’re looking for a way to quickly build engagement, you can’t go wrong by offering a discount. It’s a great tool for attracting short and long-term leads. You attract long-term leads by having new people read your weekly newsletter.
Your short-term leads are people who start at the bottom of your sales funnel. You can easily convert them into customers who are ready to buy many of the other products that you offer.
Give Away a Free Product or Offer a Free Trial
By offering freebies to your potential customers, you’ll quickly and easily start capturing leads from qualified prospects. This smart marketing technique is an effective way to get people hooked on your product. They therefore will be more likely to want to upgrade to a paid version of your service.
There is one thing to keep in mind about strategies such as this. In order to execute them in the most effective way, you need to have guidance and support from skilled professionals.
This is why many small business owners turn to Lead Generation Services like Sales Hive. Sales Hive helps businesses to generate more leads via cold calling, email marketing, and direct mail marketing.
Optimize Your Website
One of the easiest things you can do in order to generate more leads is to make it easy for those who visit your website to find your lead magnet.
You can also create on-site funnels in order to segment your audience. By doing this, it’s easier for you to send them to the lead magnet that they’re more likely going to be interested in.
The easiest way for you to do this is by promoting leads around your website. Treat your main lead magnet as your most important call to action. You can promote your less important lead magnets at the end of related blog posts and pages.
If you don’t already have a lead generation popup, you should consider having one. This is a great thing to use for inviting people to sign up for your newsletter.
Promote Your Lead Magnets on Your Optimized Social Profiles
You’re missing out on a great opportunity if you don’t end up sharing your valuable lead magnet across all of your social platforms. This is why you should highlight it on your social profiles so that all new visitors see your offer and know what are the next steps they need to take to engage with you.
You should make use of call to action buttons by adding links to your lead magnet rather than by simply directing these people to your webpage.
Use Targeted Advertising to Promote Your Business
One great way to get a high ROI on your marketing efforts is by making use of paid social ads. It’s easy and cheap to make use of Instagram’s and Facebook’s ad targeting options. This allows you to display ads to the people who probably are most interested in your product or service.
You can target people at macro levels (such as through their demographics) or at micro levels (by using things like their behavior). This gives you the ability to connect with a very specific audience.
Lead Generation Strategies for Engaging with Your Most Loyal Customers
If you have prospects who have chosen not to purchase your product or service in the past, don’t give up on them. You can make use of retargeting in order to start showing ads to people who often engage with your business’ website or social media profiles.
Retargeting works because customers often need to see your product several times before they’re ready to buy it. By directing them farther down your sales funnel, there are more opportunities for potential customers to buy your products.
Start Generating Leads Today
There are many great lead generation strategies that you can start working with. When you’re in the process of growing your business, it’s important to recognize that there is no one size fits all strategy that will work the best for every business.
You should also expect to spend money if you want to generate new leads. One of the best investments you can make is hiring lead generation services to help you to grow your business.
If you want to find out more about generating new leads for your business, don’t forget to check out the Business section of our website. Here we publish many important articles on this topic.