The Reasons Behind Millennials and Gen Z’s Passion for Cryptocurrencies


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Unlike previous generations who saw compromising present experiences as a good deal that would lead to greater rewards and were overly obsessive about early retirement and pension, Gen Z and Millennials are far more grounded in the present. They prioritize experiencing life to the fullest, driven by the thought that there is no tomorrow.

The cryptocurrency landscape has ushered in a democratization of wealth, touching those who were long eager to take risks and needed an escape from the failures of capitalist economics. For the younger generations, crypto trading represents more than just an investment; It embodies the freedom to break away from traditional capitalist structures, and also the chance to chart their own path to prosperity.  

The focus of many discussions among Gen Z and Millennials, which generally encompassed the latest designer clothes and expensive cars, has now shifted to thorough analyses of Bitcoin’s volatility, Dogecoin price, Ethereum predictions, and the newest Blockchain developments. 

Each approaches cryptocurrency investments with a unique perspective rooted in their experiences, shaped by their values, and driven by their expectations. However, in every grand movement lies a commonplace. Let’s find out what behavioral factors, heuristics, and herding circumstances have also influenced Gen Z and Millennials’ decision to enter the world of Crypto.

Crypto Gives Them a Sense of Community

Financial sovereignty principles, decentralized finance (DeFi), and a shared passion for blockchain technology created the crypto community. Still, it carries a significance far beyond mere capital and strategies. 

Gen Z and Millennials are drawn to the Crypto ecosystem as a whole, and if, at the beginning, they perceived it as a simple vehicle for financial growth, things are substantially different now. Crypto has become a welcoming environment that encourages open dialogue, empowers content creators, and promotes educational initiatives. The dynamic social aspect of Crypto is all about building and nurturing communities, fulfilling the young generation’s desire to belong to something bigger than themselves. 

People’s emotional need to affiliate with and be accepted and appreciated by members of a group challenges and surpasses the prevailing belief that money alone is enough, revealing that true value lies in purpose, experience, and human connection. Platforms like Discord, Reddit, and Twitter host vivacious discussions about cryptocurrencies, empowering members to share insights and ask questions while offering them something twice as valuable: They feel heard, understood, valued, and acknowledged. 

Crypto Trading Feels Like a Faster Path to Wealth than a 9-5 Job

Gen Z and Millennials’ skepticism about spending decades climbing the corporate ladder has evolved into significant inclinations toward freelancing, side hustles, and crypto trading. If, in the past, people would have settled with the same spirit of abnegation without demanding higher salaries and being concerned about their work-life balance, things have shifted dramatically. 

The appeal of cryptocurrencies has evolved to a point where traditional 9-to-5 employment can no longer define the path to success, and many young individuals would rather take risks than settle for a life of disappointment. For Gen Z and Millennials, reconciling with an average or mediocre future is no longer suitable—they now see crypto trading as a multi-billion-dollar opportunity to transform their lives toward greater fulfillment and wealth. Many are choosing to buy Ethereum as a starting point, drawn to its strong ecosystem and potential for long-term growth.

Bitcoin Has Made Numerous Individuals Millionaires 

According to the Crypto Wealth Report that was last updated in 2024, the number of Bitcoin millionaires soared up to 85.400. As Bitcoin millionaires’ stories so rapidly seduced the young generation, we should take a look at the most fascinating examples:

  • In 2011, each Bitcoin was worth $12. Unlike many kids who usually ask for money to buy sneakers or go out with their friends, Eric Fineman borrowed $1000 from his grandmother and invested in Bitcoin. By January 2015, Erik F. developed his own education company, and because he was a born visionary, he sold it. Instead of accepting $100,000, he took 300 Bitcoins. From a simple guy who borrowed money from his grandmother, Fineman is now the leader of numerous projects, including involvement with NASA.
  • Kane Ellis mined his first Bitcoin in 2010 when a single coin was valued at only $1.60. Unlike Eric Fineman, who saw Bitcoin as a groundbreaking opportunity long before it gained widespread attention, Kane Ellis made one big mistake. Hilarious as it sounds, he sold 2-4 Bitcoins to buy a McDonalds menu without having the slightest idea of how that burger, portion of fries, and coke could be worth 6 figures in today’s terms. 

In short, Bitcoin millionaires serve as a testament to what’s possible, thinking, “If they did it, I can do it too.”

Social Media and The Fear of Missing Out (FOMO)

Social media is the most notorious tool for gauging investor sentiment and cultivating trust and demand for cryptocurrencies through community involvement and storytelling. Online platforms can easily trigger retail trading, with Gen Z and Millennials enticed by posts and comments from influencers and celebrities. Twitter is the most accurate example of how social media can undeniably persuade the young generation to immerse themselves in the landscape of cryptocurrencies. Through meme culture and constant informational content, Twitter has gathered many young cryptocurrency enthusiasts, shaped trends, and driven numerous market movements.

The fear of missing out (FOMO) in cryptocurrency typically refers to the suffocating anxiety the young generation feels when they believe they might be left out of potentially profitable investment opportunities. This phenomenon is now a widely recognized motivator of cryptocurrency investments, manifesting itself as an irrational fear that drives repeated rushed decisions. Gen Z and Millennials are the principal victims of this common denominator, which dictates their trading patterns and overall actions.

Final Thoughts

The crypto ecosystem is inherently aligned with Gen Z and Millennials’ beliefs, promoting transparency, inclusivity, and financial freedom. After all, the young generation is driven more by purpose than by a paycheck, setting an example of how meaning and fulfillment should count the most.  


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BSV Staff

Every day we create distinctive, world-class content which inform, educate and entertain millions of people across the globe.