Over 57% of the world’s population uses social media. In fact, the average user is on social media for 2 hours and 27 minutes every day. If you’re not using social media marketing, you’re missing the chance to reach customers.
It’s not enough to post on social media, though. You also need to consider how you’re managing social media for your business.
Not sure how to manage social media without stress? Here are 10 tips that can help.
Improve your social media management strategy with these 10 simple tips today.
1. Understand Your Audience
Nearly 74% of online shoppers get frustrated when content fails to match their interests. Another 52% will even switch to a brand that will personalize content instead. To effectively start managing social media, you need to understand your customers.
Otherwise, you’ll fail to create content that appeals to their needs and interests. You might start losing followers to your competitors as a result.
Instead, take the time to review your existing social media analytics. Look at demographics like:
- Marital status
Then, think about the psychographics that apply to your customers. For example, what pain points are they experiencing? Consider their hobbies, interests, and buying behaviors, too.
Gather keyword research based on the search terms your customers use while online as well.
Otherwise, look at the other brands your customers follow on social media. What are those brands doing to boost engagement? Think about the types of posts they’re creating and the topics they’re covering.
Check out the hashtags they’ve added to each post, too.
This research will help you learn how to manage social media with your audience in mind.
2. Create Quality Content
If your social media content is low-quality, it won’t stand out on anyone’s feed. Instead, your content (and by association, your brand) can seem spammy.
Take the time to invest in creating high-quality content this year. Prioritize creating high-quality posts over a high quantity of posts.
Creating high-quality social media content will help you stand out from other accounts. People will want to follow you for more, too.
Start by reformatting your blog posts for social media. Avoid using stock images. Instead, create branded graphics or use photos of your actual business.
Consider the hashtags you use within each post.
Instead of adding 30 hashtags to every post, focus on four or five. Make sure the hashtags you use are relevant to the content. That way, consumers will see content they want to find.
Otherwise, they might ignore your post.
Create a branded hashtag for your business as well.
Experiment with different content formats this year, too. For example, you can create Stories, Reels, still images, and carousels.
You can use Instagram Stories to share Quizzes, Polls, and other forms of interactive content, too.
3. Maintain Brand Consistency
As you begin managing social media accounts, it’s important to ensure you’re maintaining brand consistency.
Your brand includes your logo, color scheme, font, and imagery styles. Consider the voice, tone, and personality featured in your captions, too.
Maintaining brand consistency can help awareness and recognition grow. Consumers will have an easier time recognizing your posts at a glance. You’ll have an easier time standing out from competitors as well.
4. Review Your Analytics
Once you start using these social media business management tips, review your analytics.
Determine which posts are helping you boost engagement. Consider which posts fail to attract attention. Then, use your data to make improvements.
Look at when you’re posting online, too. You might need to adjust the time or day you post to maximize your reach.
5. Use Scheduling and Automation
Make managing social media accounts easier on yourself. Start by creating a social media content calendar for the month. Then, use scheduling platforms to schedule your posts out in advance.
Automating repeat tasks (like posting manually) can save you valuable time.
Then, you can dedicate more time to more complex tasks.
6. Offer Helpful Advice
When creating content for social media, make sure to focus on helping customers over selling to them.
Help customers leverage your experience and expertise. Offer helpful tips, tricks, and advice.
They’ll begin to see you’re a credible thought leader in the industry. They might decide to rely on you more often for help as a result.
7. Remain Authentic and Transparent
Generate brand trust and loyalty by remaining honest, authentic, and transparent.
If customers think you have something to hide, they’ll struggle to trust you. They might turn to other brands instead.
If you receive any negative comments or reviews, respond. Try to fix a way to fix the problem.
8. Track the Trends
Keep track of any social media marketing trends that pop up throughout the year. Watch out for tools that can help with managing social media more effectively, too.
Keeping up with trends will ensure you remain relevant. Otherwise, consumers might think you’re behind the times.
9. Partner With Influencers
You can improve your social media management strategy by partnering with influencers this year.
Find accounts your followers already know and love. Then, reach out and ask if they’ll promote your brand.
Their promotions will allow you to leverage the influencer’s existing reach. Then, you can gain new followers!
10. Hire a Pro
You don’t have to learn how to manage social media on your own. Instead, consider hiring an experienced digital marketing agency. Look for agencies that offer social media marketing and advertising services.
For example, you can hire a digital marketing agency to help you make effective pay-per-click (PPC) social media ads. Digital advertising can help you expand your reach. You can boost brand awareness, website traffic, and followers.
You can learn more about digital marketing services like social media management and PPC advertising here.
Staying Social: 10 Tips for Managing Social Media Without Stress
Expand your reach online this year. Start managing social media accounts with these 10 tips. Using these tips will help set your social media marketing strategy up for success.
You can reach more customers and start expanding your business with ease!
Searching for more tips? You’re on the right blog.
Check out our latest articles today for more advice.