Your Guide to Tracking Digital Marketing Metrics the Right Way


Digital Marketing

&NewLine;<p>Digital marketing has become one of the best ways to get new customers in today&&num;8217&semi;s world&period; Marketers aren&&num;8217&semi;t just sticking with one digital marketing channel&comma; either&period; Reports show that <a href&equals;"https&colon;&sol;&sol;www&period;enterpriseappstoday&period;com&sol;stats&sol;digital-marketing-statistics&period;html">36&percnt; of salespeople<&sol;a> planned to increase their omnichannel marketing efforts in 2021&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>However&comma; you still need to create a marketing campaign the right way to get results&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>You need to track many digital marketing metrics to gather the data you need to measure your results&period; Keep reading to learn how to track metrics that will help you run your marketing campaign the right way&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading"><strong>Click-Through Rate<&sol;strong><&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p>A click-through rate is one of the most important metrics to track&period; You want people to view your ads and immediately click on them to view your website&period; While you won&&num;8217&semi;t get everyone to click&comma; you need to maximize the chance that someone will take an interest in what you have to offer&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>You can run small tests in your ad messaging to see how it impacts your click-through rate&period; You&&num;8217&semi;ll continue running these tests until your click-through rate is at a number that makes sense for your marketing goals&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading"><strong>Average Order Size<&sol;strong><&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p>Your average order size is critical to know to measure the ROI of your marketing campaign&period; You don&&num;8217&semi;t want to spend a ton of money to acquire each customer&comma; only for them to spend less money than it costs for you to acquire that customer&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Track the average order size over time to determine how much each customer spends due to your ads&period; That will give you a better picture of your return on investment and if an ad makes sense to continue running&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading"><strong>Conversion Rate<&sol;strong><&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p>Your conversion rate is another critical metric to measure in your marketing campaign&period; It isn&&num;8217&semi;t enough to track your click-through rate to measure your campaign results&period; You need to know how many people make a purchase or take action after clicking on your ads&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>You can set up goal pages for order confirmation pages and other landing pages&period; Doing this will tell you which ads lead people to your success pages&period; You&&num;8217&semi;ll tweak your landing page and messaging to increase your conversion rate and continue the marketing process until your conversion rate is where you want&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>You can also work with a consulting company like <a href&equals;"https&colon;&sol;&sol;www&period;etosconsulting&period;com&sol;">Etosconsulting&period;com<&sol;a> to get help changing your landing page design to get more conversions&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading"><strong>Open Rate<&sol;strong><&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p>Your open rate is an important metric you need to track for your email marketing campaigns&period; You don&&num;8217&semi;t want to send emails that people don&&num;8217&semi;t open&period; But with how cluttered everyone&&num;8217&semi;s inbox is these days&comma; it&&num;8217&semi;s hard to get attention&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Your email subject line is what will convince people to open it&period; You can gradually change your email subjects to see how that impacts your open rate&period; Doing this will help you nail your open rate and get more people to take action with your emails&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading"><strong>Never Run a Campaign Without Tracking Digital Marketing Metrics<&sol;strong><&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p>You need an optimized marketing strategy if you want to see profit with your marketing spend&period; However&comma; you won&&num;8217&semi;t be able to do that if you spend money and don&&num;8217&semi;t know what kind of results you get&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Luckily&comma; many digital marketing metrics will give you the information you need to succeed&period; Whether you engage in email marketing&comma; social media marketing&comma; or PPC marketing&comma; keep the metrics above in mind to track and optimize your results&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Check out the blog for more tips that will help you optimize your marketing ROI&period;<&sol;p>&NewLine;

Exit mobile version