Whether you’re just launching your company or you’re running an established brand, you’ve probably heard of SEO. This online tactic has been around for almost 20 years, with marketers adopting it as early as 1997 to ramp up their clients’ website traffic.
Today, good search engine optimization is as important as ever, especially with over 1.5 billion websites online to compete with!
Of course, if you’re still wondering why SEO is important—and why you should invest in it—we’ve got you covered. Let’s take a look at four of the most crucial reasons why your brand needs SEO.
1. It Increases Your Visibility
For most businesses, one of the most important benefits of SEO is the increased visibility.
Organic search continues to be a huge source of website traffic for smaller brands.
As a result, getting your website onto the first page of Google is a great way to get more clicks and traffic. Better still, as a result of this increased visibility, you’ll start seeing more website visitors—which means more conversions and profits.
2. It Offers a Competitive Edge
Today’s online marketplace is incredibly crowded, which is where SEO for businesses comes in.
Think of it this way: most searchers put a fair amount of trust in the results of their chosen search engine. Because search engines vet the quality of a site and the relevance of its keywords, users trust that a brand’s presence at the top of the search results is a signal of helpful content.
In other words, SEO services can help your brand stand out, even when you’re struggling against a crowd of similar competitors.
3. It Enhances the User Experience
Though we often think of SEO as a way to get into Google’s good graces, it’s worth noting that the qualities of good SEO are invaluable for your website users as well.
SEO is all about the user experience, valuing things like fast page loading speeds, quality content with clear answers, and optimized images. Although some of the more technical strategies can be tough without the help of experts who resell SEO services, they’re a great way to ensure visitors get what they need from your site—and come back for more.
4. It Even Increases Offline Conversions
It’s hard to talk about the benefits of SEO without discussing the types of SEO, specifically local search. After all, did you know that 76% of people who do a local search on their phone will visit a brick-and-mortar location within 24 hours?
In other words, bolstering your site with great local SEO can make it easier for users to get helpful content, check your business information, and visit your store to become a customer.
Why SEO Is Important for All Brands
No matter the age, size, or industry of your brand, SEO is an invaluable tool. From getting a leg up on the competition to boosting online and offline conversions, it’s one strategy you won’t want to skip! If you’re sold on the benefits above, be sure to reach out to an expert agency to start implementing the tactics you need.
Want more of the tech and marketing tips you need to build your brand? Be sure to take a look at our other content for additional tips.