Best Practices for Billboard Poster Designs


If you’re interested in learning more about how to get your message out to a broad audience, you’ve come to the right place. Billboard posters are a great way to let people know you’re open for business and this article will discuss the best practices for billboard poster designs that will maximize your advertising campaign. Think of posters as tiny, but still mighty, billboards that can help you increase brand awareness in a relatively short time period. Billboard posters are a great place for businesses looking to take advantage of out-of-home advertising.

First things first, what is a billboard poster? A billboard poster is a large scale sign that is installed along busy city streets and roadways. When using any form of billboard advertising, companies of all sizes – big and small – gain widespread exposure and attention. Large-scale signage, like billboard posters and other forms of wall art, can catch the attention of thousands of viewers per day, depending on where they’re located. If you’ve ever visited Times Square in New York City, you’ve seen great examples of billboard posters. 

The biggest difference between billboard posters and billboards is the size. Posters are smaller than the larger-sized bulletin billboards, and are more likely to be placed within a city or town, rather than along a major highway. Posters are great for short-term billboards, because ads can easily be changed out quickly.

Sizing of billboard posters

The size of billboard posters are about 10 feet high and 22 feet wide and can feature whatever content you’d want. They can also be installed onto an existing billboard rather quickly. Posters are typically featured along busy roadways, and target local commuters and travelers. One of the great features of billboard posters is that their reduced size allows them to be especially nimble. Producing a new billboard poster campaign is relatively inexpensive, and it can be quickly executed. If you’ve used other forms of outdoor advertising before, you know that the design and implementation process can take several weeks. With billboard posters, you can create unique and eye-catching messaging and push it out to the community much faster.

Where should they go?

Billboard posters are most popularly featured along busy roadways and in dense metro areas, like New York City, NY and Las Vegas, NV. Because they are often placed in areas with a lot of commercial activity, they are especially effective at targeting people who are ready to make a purchase. A billboard poster in New York City might advertise a new local restaurant, for example, encouraging commuters to check out a new food option or clothing store in their neighborhood.

How do I design one?

Although billboard posters are still considered large format designs, they are considerably cheaper to design compared to traditional styles of billboards. Depending on your internal bandwidth, you may be able to create the design for the billboard in house. If not, rest assured that there are plenty of design companies that can help you create your ideal design. Reach out to a reputable design agency for a quote and check out their website for FAQ and examples of their past work.

Many billboard posters are made of eco-friendly material that can easily be recycled when your campaign wraps up. For greater durability, you can also create a design on PVC material, which will ensure that your billboard can withstand the elements.

How are billboard posters best used?

Billboard posters are great for advertising new products or launches, or for promoting an upcoming event. Because of their naturally quick turnaround, billboard posters are a great option for those last-minute campaigns that you want to push out into a local community ASAP. Billboard posters are also ideal for creating a mass campaign that will blanket a specific area, ensuring maximum impact.

Utilize communities to boost impressions in your ad

If you’re looking to increase brand awareness in a specific location, you can put billboard posters to work for you by mass-producing an ad campaign. The smaller size of billboard posters makes them ideal for placements in cities and towns, and they can provide a solid canvas for an advertising blitz. If you have a seasonal sale or event to promote, consider using billboard posters to your advantage and get the word out quickly and effectively.

Happy to have made it this far? Give yourself a round of applause! The dedication you have towards growing your business or organization shines through your infectious determination. The concept of billboard posters and their best practices are absolutely challenging to maskter. For now, focus on designing your one of a kind, fantastic ad campaign to be distributed via billboard poster. You’ll be surprised how the rest falls into place when working with a supportive and thoughtful advertising agency.

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