Buying A Franchise? Important Questions To Ask From Your Franchisor

Buying A Franchise

A franchise is a business model that can be extremely beneficial for franchisees and franchisors. For franchisees, it allows them to own and operate their own business with the support of a well-established brand.

Franchises typically have proven business models and franchise marketing strategy in place, which can help new owners hit the ground running and avoid some of the common pitfalls of starting a business from scratch.

On the other hand, franchisors benefit from having a network of motivated and invested owners dedicated to growing the brand. In addition, franchisors typically receive a percentage of sales from each franchise location, providing a steady stream of revenue.

For both parties, the key to success is finding the right fit. When done correctly, franchising can be a win-win proposition for everyone involved.

When considering a franchise opportunity, asking the right questions can mean the difference between success and failure. Here are several important questions you should ask your franchisor before signing on the dotted line:

What Is The Total Investment Required?

This is one of the most important questions to ask, as it will give you a good idea of what you’re getting into financially.

Be sure to get a detailed breakdown of all costs associated with starting and running the franchise, including the initial franchise fee, training costs, marketing expenses, and ongoing royalties.

What Are The Ongoing Royalties And Marketing Fees?

Ongoing royalties and marketing fees can add up quickly, so it’s important to understand what you’ll be responsible for on an ongoing basis.

In addition, find out if there are any other mandatory fees, such as local advertising assessments.

What Are The Restrictions On Sources Of Products And Services?

Many franchisors require franchisees to purchase products and services from approved vendors only. This can limit your ability to get the best deals and may result in higher costs for you.

Before signing a franchise agreement, understand any restrictions on sources of products and services.

What Are The Territory Restrictions?

Some franchisors grant exclusive territories to their franchisees, while others have more flexible territory restrictions.

It’s important to understand what type of territory you’ll be operating in and whether you’ll have exclusive rights to service that area.

What Is The Term Of The Franchise Agreement?

The term of the franchise agreement is important to understand, as it will determine how long you’re committed to the franchise.

Be sure to find out if there are any renewal options and the terms of those renewals.

What Are The Requirements For Franchisor Approval?

Franchisors typically have requirements that franchisees must meet in order to be approved for a franchise.

These can include financial qualifications, business experience, and personal characteristics.

Be sure to ask about the franchisor’s approval process and what you need to do to be considered for a franchise opportunity.

What Type Of Training And Support Will Be Provided?

Franchisors should provide extensive training and support to their franchisees, especially in the early stages of opening a new location.

Find out what type of training is available and how long it will take to complete. In addition, ask about ongoing support after the initial training period.

What Are The Advertising And Marketing Requirements?

Franchisors typically have requirements for franchisees’ participation in advertising and marketing initiatives.

Be sure to find out what you’ll be required to do in promoting the franchise and whether any additional costs are associated with these activities.

What Are The Restrictions On Selling The Franchise?

Franchisors typically place restrictions on when and how a franchise can be sold. These restrictions can make it difficult to sell your franchise in the future, so be sure to understand the franchisor’s policy on transfers and sales before signing an agreement.

What Are The Termination Provisions?

Franchise agreements typically have strict termination provisions that can be difficult to get out of.

Be sure to understand the franchisor’s policy on termination, including any required notice period and conditions that must be met to terminate the agreement.

Do I Have To Use Specific Suppliers, Or Can I Source My Own? 

Some franchisors require that franchisees use specific suppliers for products and services, while others allow more flexibility.

Before signing a franchise agreement, understand any restrictions on sources of products and services.


Investing in a franchise is a big decision, but it can be a great way to take control of your future and become your own boss. By researching and asking the right questions, you can be confident that you’re choosing a franchisor that’s right for you and your business goals.

At Kelly Webmasters & Marketers, we offer a wide range of services to help you get the most out of your franchise investment. From website design and development to digital marketing and SEO, we can help you reach your target audience and achieve your business goals. Contact us today to learn more about how we can help you succeed as a franchisee.

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BSV Staff

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