About 96% of the people who visit your website aren’t ready to make a purchase. Meanwhile, many businesses struggle to generate web traffic at all. Without a digital marketing plan, you could struggle as well.
Not sure how to develop a successful digital marketing strategy? Here are five simple tips that can help.
With these tips, you can set your business up for lasting growth and success. Read on to learn more.
Table of Contents
Research Your Audience
The biggest mistake you can make when developing a digital marketing strategy is assuming. Instead, take the time to gather research. Your research can determine the rest of your plans.
For example, start by gathering audience research. Define who your customers are based on demographics. Then, create distinct buyer personas.
Consider their age, gender, location, household income, and marital status to start.
Then, look into psychographics like buying behaviors, interests, hobbies, pain points, and online behaviors. Where do your customers spend their time while online? This information can help you determine which marketing channels to use.
Gather keyword research, too. Keyword research can determine your content creation, search engine optimization, and pay-per-click advertising plans.
Update Your Branding
Make sure you have a distinct brand before using the rest of these digital marketing tips.
Your branding includes your:
- Logo
- Font styles
- Color palette
- Voice
- Tone
- Personality
- Imagery styles
Maintain brand consistency across all marketing channels. Otherwise, brand awareness won’t grow. Consumers might even confuse your business for a competing brand.
Audit Your Website
Take the time to audit (or create) your business website. Make sure it’s fast, mobile-optimized, and user-friendly. If your site is old and slow, people will leave without exploring your content.
When they leave without exploring your pages, your bounce rate can increase, which can hurt your search engine rankings. Low rankings will impact your ability to reach customers in the future.
Make sure each page on your website is optimized for search engine optimization (SEO). SEO can boost your rankings, helping more people find your content.
Consider Methods
Determine what marketing methods you want to use to reach consumers online. For example, you might consider:
- Search engine optimization
- Pay-per-click advertising
- Display advertising
- Geotargeting
- Remarketing
- Social media marketing
- Content marketing
- Influencer marketing
- Email marketing
Determine which strategies suit your current budget.
If you need help, outsource to a digital marketing company. You can leverage their experience and expertise to set your plan up for success. For example, you can click here for SEO services.
Analyze and Adjust
Once you put your plan into action, make time to analyze the results of your marketing efforts. Determine which strategies and platforms help you reach and attract customers. Determine what choices are hindering your success.
Then, adjust your campaigns to improve your ROI.
Develop Your Company’s Digital Marketing Plan Today
Don’t miss the chance to help your business grow. Instead, use these tips to develop your digital marketing plan. Remember, you don’t have to go it alone.
Hiring a digital marketing company could make all the difference.
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