LinkedIn has established itself as one of the leading platforms for cultivating professional relationships and finding business opportunities. As a result, LinkedIn has become the premier B2B platform where you can engage industry professionals, make meaningful connections, and grow your brand.
It is a micro-world where people communicate and weave relationships based on a common working background or interests of various kinds. And then there are the head-hunters, who select resources on behalf of the companies.
But the search and selection process, if conducted without knowing the facts, can often prove to be unsuccessful. And this is where automation tools for LinkedIn come into play that can put your important tasks on autopilot.
To use LinkedIn automation, you need some automation tools. There are a variety of LinkedIn automation tools available in the market. However, they all are different and perform different functions. Therefore, you need to use a tool that offers you the most features and functionality you want to automate for your campaigns.
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How much time should you invest in LinkedIn?
For most businesses, LinkedIn serves as a platform for customer acquisition. If you want to grow your network and spend time in conversations, messaging your contacts, and posting content, LinkedIn can be highly rewarding for you and your business.
The amount of time and effort you should invest depends on the size of your business. Usually, medium and large businesses have dedicated employees to handle all the social media tasks like increasing brand awareness and driving traffic to their website.
However, if you are an individual or small business, you need to spend more time managing the tasks on LinkedIn. It can be challenging to spend 3 to 5 hours per day managing different activities on the platform. This is where you need a LinkedIn automation platform that can put all such tasks on autopilot mode so that you can focus on your core business operations.
What are LinkedIn automation tools?
LinkedIn automation software is a program that imitates human behavior while performing tasks for you on LinkedIn. LinkedIn automation tools have the following advantages in addition to saving you time:
- Assisting you with the creation of customized marketing
- Data collection to aid in the development of stronger campaign iterations
- Integrating with various other tools for the creation of multiple channel campaigns
In a nutshell, LinkedIn automation tools help you to fulfill your professional and business goals without spending tons of hours and effort.
Among other things, a LinkedIn automation tool automatically sends connection requests to potential contacts, increasing the leads and helping your awareness campaigns. You can combine them with your personalization for the best results from your marketing campaigns.
Why to use LinkedIn automation tools?
When we talk about automating a business, we refer especially to mechanizing marketing strategies to attract new customers, which manually would require unthinkable time. There is a way to simplify and optimize the use of this tool for marketing. This is when we start talking about the automation of LinkedIn, being able to mechanize many actions and activities that we carry out on a daily basis in this social network for professionals.
Having an automation tool is essential to speed up the timing on the platform. After all, you can’t hope to spend hours manually searching for profiles that match your company’s requirements. Doing all of this on your own can be a tiring and time-consuming process, which is why there are numerous automation tools out there that are purpose-built to help you with your LinkedIn awareness and marketing needs.
What you can do with LinkedIn automation tools
Maintaining an active profile on LinkedIn, like most social media networks, takes a lot of time and effort. More importantly, LinkedIn requires a significant amount of time to manage connections, engage with people and manage multiple day-to-day tasks. And, if you’re like most online marketers, you don’t have enough time to manage everything you need to do on LinkedIn.
This is where LinkedIn automation comes into play.
LinkedIn automation is the practice of employing software to automate tasks that would otherwise be completed manually. Sending out connection requests, texting prospects, and sending follow-up messages are just a handful of tasks automation tools can perform for you.
A tool for automating prospecting on LinkedIn makes it possible to create scenarios in which the various native features of the LinkedIn platform will intervene (sending a message, sending an invitation, viewing profiles, etc.). These tools, therefore, do not really add new functionalities compared to the core of LinkedIn.
Improves Efficiency
On the other hand, they offer the possibility of multiplying your efficiency and the potential offered by the social network, using their automation power and the implementation of advanced scenarios. These can be triggered manually (very useful for executing certain grouped actions) but also automatically on the basis of a trigger (triggering event) defined beforehand.
Here are some examples of scenarios you can create with a prospecting automation tool:
- Sending bulk connection requests
- Sending a personalized message with configurable fields (first name and last name, for example) to a segment of your professional network
- Automatically accept your invitations to join a network
- Notify your interest in certain targeted profiles by visiting them regularly
- Automatically track your leads
- Follow a hashtag and export the contact details of all prospects who post under that specific hashtag.
- Advanced features for your prospecting tool
Bulk connection requests
Sending connection requests manually can be time-consuming. Automation tools help you send connection requests in bulk with a personalized message. You can create a general message to connect with others and send it to all the people you want to connect with.
Personalized messages
Requests with a personalized message are more likely to get accepted than those without a message. Automation tools help you create a personalized message based on the skills, profile, and industry of the receiver. All you need is to enter the first, and the last name of the receiver, and the tools can automatically create a message before sending a connection request.
Accept your Invitations
LinkedIn automation tools automatically accept the invitations you receive to join a network. The tools accept the invitation to join networks that are relevant to your industry and the networks that you have already joined on LinkedIn.
Notify your interest in targeted Profiles
Automation tools visit the targeted profiles of professionals and companies to notify your interest in them. You don’t need to visit those profiles on your own, but the automation tool does it on your behalf. The individuals and companies are notified about you visiting their profile, and they contact you whenever there is a relevant opportunity for a project based on your interests and skills.
Tracks your Leads
Automation tools track your leads and notify you about the same to make you know about the warm and hot leads so that you can connect to them with a personalized message or invite them on a call.
Follow hashtags
Hashtags are keywords and phrases that professionals in the industry use while publishing a post on social media. If you want a list of people who use a specific hashtag, your automation tool can do it for you. For example, if you are an affiliate marketer and want to know about people who use the hashtag “affiliate marketing” in their posts, the automation tool can search all such people and export their contact details for you.
You can also define targeted actions based on hashtags. You have the option, for example, of following a particular hashtag and launching group actions on the profiles that publish under it.
Lead Generation
LinkedIn is no longer just a professional social network to find and offer job opportunities, but it has also become an essential marketing tool for attracting clients and leads from companies. Automation has ceased to be the future to become the present.
The combination of advanced marketing techniques with relevant lead generation tools allows you to create real marketing funnels.
In addition to the considerable time savings offered by automated prospecting tools, the advanced features allow you to deploy a real strategy and boost your visibility on the network.
Boost your conversions
You can more easily increase your conversion rates and generate qualified leads using targeting criteria and personalized messages. You will also be able to considerably extend your visibility on the network and develop your notoriety.
It is, therefore, possible to integrate these automated prospecting tools on LinkedIn into your overall marketing strategy to develop your business. They will be particularly suitable for entrepreneurs and business developers.
Save time and money
One of the greatest benefits that automating LinkedIn can bring is saving time on tasks that are repeated every day to attract new customers, such as:
- Connect with people related to your profile or market
- Thank them for accepting your invitation request
- Send personalized messages to potential customers in your market
- Create new posts
- Capture leads interested in what you offer
- Drive quality traffic to your website
In this way, by mechanizing these tasks, you can invest your time in other activities that require more attention. Therefore, in order to improve and optimize the results of each process, more and more businesses are betting on the automation of messages on LinkedIn and other actions.
Improve brand image
Having an updated profile, with new publications periodically, connecting with people, and thanking each one of those who accept makes your brand image improve a lot. Optimizing the LinkedIn profile of your commercials and automating it will attract new customers because it will be the first impression of your brand. And is that maintaining an updated LinkedIn profile, improving the reach of the account, and using LinkedIn to boost a business requires a lot of dedication.
Conclusion
Automation is the future of online marketing. People and organizations that don’t use automation in their marketing are likely to face more challenges while managing their day-to-day activities. LinkedIn automation tools help you simplify the processes, save time, reduce costs and generate leads to increase conversions and revenue for your business.
