Student enrollment is the lifeblood of every academic institution. In order to ensure a healthy recruitment cycle, colleges today need to devise innovative strategies and look into creative execution. It has now become almost mandatory to adopt to the latest technologies to reach numerous potential students around the globe and covert them.
Here are some tips that can help you to devise a college recruitment strategy that is best-fit for you and will aid you in increasing your outreach and attracting potential local and international students.
Delve into Data
Data is the most powerful element that help drive college recruitment. But for that, accurate tracking and evaluation are mandatory. College administration must track students’ email replies, feedback, social media clicks, digital reach and engagement, and queries. Once done with the analysis, the next step is evaluation.
Data assessment will help college management understand how to innovate existing approaches as per modern-day needs. For instance, do social media ads get increased clicks? Or does the college get a high number of inquiries through website contact links?
After assessment, craft the marketing strategies as per the most efficient medium and share positive aspects of your institution, such as college campus virtual tours, job placements, internships, market salaries, and other successful highlights to grab the attention of prospects.
Personalize Your College’s Digital Marketing Style
In a digitally evolved world, with so much content that is delivered continuously, GEN Z has now started to value personalization. It is one of the most effective strategies to attract potential prospects around the globe. Gen Z and Millennials always get attracted to customized content as its students find it relatable and genuine.
The customization approach delivered thriving results during the pandemic lockdown. This implies that it is high time for your college to create persuasive personalized content that caters to potential aspirants’ concerns and motivations. This approach will help institutions to connect with potential students in a better way that will ultimately increase college enrollments.
Capitalize On Targeted Marketing Email Campaigns
Personalization is secret formula behind every successful marketing campaign that can take various forms, such as targeted messages, automated chatbots, customized email drives, and any innovative approach to access target audiences.
Besides the accessibility to new social media platforms and new marketing strategies, email marketing is still one of the most reliable and effective communication mediums for colleges and schools.
Like many academic institutions, your college can also capitalize on custom-made automated email marketing drives to keep prospects informed about campus activities and available courses as per their interests. Rightly crafted email drives have a proven success rate as it pushes aspiring candidates down the recruitment funnel and boost conversions.
Leverage Student Ambassador Marketing
Gen Z prefers to connect with real people, and student ambassador programs are one of the perfect strategies that give prospects an inside perspective of life in academic institutions. Student ambassador marketing will let your college sustain students and allow them to showcase their experiences more authentically.
Student ambassadors share their insights on college life, activities and clubs, and other college aspects, which makes them a kind of student influencer marketer. It eventually improves the digital presence of your college and portrays it openly and positively. Thus start a student ambassador program to boost your college enrolments.
WooStudy is an advanced ed-tech marketplace that employs AI and Big Data to assist colleges and schools to boost their global outreach and consequently student enrolments. The platform automates the hectic recruitment processes into a one-click operation by showcasing in-demand programs of colleges and matching and connecting these colleges to their best fit students. This innovative platform reduces recruitment costs and helps colleges to meet and exceed their recruitment goals.
Host Live Sessions
Nowadays, live sessions and events are one of the most popular marketing strategies as it allows the prospects to engage in person with the teams of their desired colleges. Such events are excellent platforms to show potential students how academic institutions communicate with aspirants. Also, it gives students an idea about their future social educational community.
Live event marketing approaches raise engagement graphs and improve institutions’ digital reach to global audiences. Therefore, colleges must adopt this strategy and create innovative live events like QnA sessions, community-building events, and many more.
Digitalization has made everything convenient and quick. Various schools and colleges are also going digital in their marketing and recruitment approaches and reaping better results than conventional marketing strategies.
Thus, to find prospective students around the globe and improve your college recruitment, it is significant to embrace digitalization and employ the latest technologies. Colleges need to analyze their recruitment goals and craft innovative marketing and admission strategies accordingly. The use of latest tools and technologies such as online ed-tech platforms can then be used to execute these strategies successfully.
Maliha Safiullah is a Former Correspondent for 60 Minutes, Channel Nine Australia and is a published writer having worked as a Feature Writer for Dawn News, Pakistan.