Did you know that 60% of customers won’t enter a store if it doesn’t have any outdoor signage?
Many new business owners don’t prioritize exterior signage because they already have a tight budget. But an engaging sign can spell the difference between a disinterested passerby and an enthusiastic new customer.
And unlike with ads, you only pay for signage once. Then, all you have to do is let it advertise for you!
So if you’re ready to learn more about why signage is essential for your business, keep reading. Below is everything you need to know!
Table of Contents
Communicates With Customers
Exterior signage is your chance to tell customers what your brand is all about and what to expect from your business.
For example, a bakery can do add a picture of a cake or bagel to its sign, write the words “bakery” on it, or both.
You also want potential customers to be able to understand your signage from a distance.
This means making sure your signage is clear and concise. Use easy-to-read fonts and legible colors to avoid confusing anyone who reads your sign.
Creates Brand Recognition
Only 20% of people remember what they read, but 80% of people remember what they see.
So if you have a unique or eye-catching exterior sign, people will remember your business long after they’ve seen the sign.
This is a great way to build brand awareness and get your business name out there.
It’s also a good way to attract new customers who may not have otherwise heard of your business.
Keep in mind that your company signage should be consistent with the branding of your website and other marketing materials.
This will help customers to recognize your brand when they see it elsewhere.
Shows Quality
When customers haven’t shopped at your store before, they don’t know about the quality of your products or services.
Of course, they might have some idea from online reviews or recommendations from friends. But it’s up to your business to make a good first impression.
If your exterior signage design is well-made like these custom signs, it will reflect well on your business. This is a great way to show potential customers that you’re professional and trustworthy.
Reaches Your Target Audience
If you know your target audience, you can design your outdoor signage to appeal to them.
For example, if you’re targeting families, you might want to use bright colors and playful fonts.
If you’re targeting a more mature audience, you might want to use more sophisticated colors and minimalist fonts.
Navigates Customers to Your Store
If your business is located on a crowded street or in a mall, an eye-catching sign will help point customers to your store.
This is another reason why you want your business signage to stand out, especially if it’s near competitors’ stores.
Bring in More Customers Today With External Signage
We hope this article helped you see all the valuable benefits this cost-effective marketing tool has to offer.
And now that you understand why exterior signage is important, your next step is to go through design ideas for a sign that reflects your brand.
For more blog posts like this one, be sure to take a look at more posts from our business category!
