Business Growth: Why Email Marketing is Relevant and a Powerful Tool


Email Marketing

&NewLine;<p>How would you react if someone told you that you could get <a href&equals;"https&colon;&sol;&sol;financialpost&period;com&sol;personal-finance&sol;business-essentials&sol;email-marketing-has-potential-roi-of-42-for-every-dollar-spent">&dollar;42 of new sales<&sol;a> every time you spend a single dollar on advertising&quest; Sounds too good to be true&comma; right&quest;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p><strong><a href&equals;"https&colon;&sol;&sol;emailpreviewservices&period;com&sol;en&sol;features&sol;email-design-testing">Click for email design testing<&sol;a><&sol;strong> allows you to meticulously assess the visual appeal and functionality of your email campaigns&comma; ensuring they make a lasting impression on your audience&period; This feature empowers you to refine and optimize your designs&comma; ultimately enhancing the effectiveness of your email marketing strategy&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading"><strong>It&&num;8217&semi;s a Safety Net<&sol;strong><&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p>Suppose the vast majority of your sales come from Instagram&period; You are fortunate enough to have a million active followers&period; What would happen to your business tomorrow if Instagram closed your account&quest;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>That&&num;8217&semi;s a question many business owners ask themselves&period; The reality is that though the risk is low&comma; you have to provide yloiour business with a safety net&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Email marketing allows you to diversify your promotional efforts&period; Not only that&comma; but you&&num;8217&semi;ll have an added channel on top of what you already use&period;&nbsp&semi;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Do an audit today on your existing marketing channels and set aside a budget to build your email list from scratch&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Start with a PPC campaign to a landing page that links to an email autoresponder&period; For more information on setting that up&comma; check out <a href&equals;"https&colon;&sol;&sol;solutionsforgrowthllc&period;com&sol;services&sol;">Solutions for Growth<&sol;a>&period;&nbsp&semi;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading"><strong>It Strengthens Your Customer Relationships<&sol;strong><&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p>Your customers are busy&comma; and even if they&&num;8217&semi;ve brought from you in the past&comma; they&&num;8217&semi;ll need an occasional reminder that you exist&period; You&&num;8217&semi;ll also want to let them know how much you value them&period;&nbsp&semi;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Email marketing can help build a stronger relationship with your customers&period; You can craft a sequence of emails designed to provide value and entertainment and help keep your brand fresh in people&&num;8217&semi;s minds&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Building trust with your email subscribers will also help you increase your ROI on future promotional offers&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading"><strong>It Helps You Grow a Bigger Audience<&sol;strong><&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p>Your email list might only have 100 subscribers today&comma; but continue promoting&comma; and that number could be 1000 in a few months&period; Now imagine you have an email list of tens of thousands&comma; and you can start to see the potential&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Email marketing has a cumulative effect on your business&period; The more you do it&comma; the more you will benefit from it&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>Promoting your products or services to tens of thousands of people offers the potential for a massive sales spike that your business may have never experienced in the past&period;&nbsp&semi;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading"><strong>It&&num;8217&semi;s a Cost-Effective Way to Run Promotions<&sol;strong><&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p>You might choose to advertise to get someone on your email list&comma; but your overheads are minimal after that&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>You&&num;8217&semi;ll pay for the email autoresponder&comma; and you might pay for some copywriting and newsletter design from a marketing agency&period; But after that&comma; you effectively have a free platform to promote your latest offers&period;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>That&&num;8217&semi;s a wise investment for any business looking to grow&period;&nbsp&semi;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<h2 class&equals;"wp-block-heading"><strong>Accelerate Your Business Growth With Email<&sol;strong><&sol;h2>&NewLine;&NewLine;&NewLine;&NewLine;<p>Nothing quite beats email as a way of achieving rapid business growth&period; So by investing in email marketing&comma; you have the opportunity to overtake your competitors and meet your most ambitious strategic goals&period;&nbsp&semi;<&sol;p>&NewLine;&NewLine;&NewLine;&NewLine;<p>To plan your first email campaign&comma; head to our business section for our latest marketing articles&period;&nbsp&semi;<&sol;p>&NewLine;

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