Writing content for any business is a challenge. Keeping your audience interested and reading your articles regularly can be challenging. Even with the best of tools, writing great content can be challenging.
There are several things that you need to keep in mind when hiring content writers for your business or blog. If you’re not careful, it can become almost impossible to write quality content consistently. Good writing isn’t instinctive; it requires conscious thought and constant practice to get better at it.
A good rule of thumb is that if you spent more time on it than most people did, then you probably spent too long perfecting it.
No matter how well you think you’ve written something, there’s always a chance that it could have been worded better or presented in a different way that would be more effective (even if only marginally). That being said, here are five common mistakes people make when hiring content writers.
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Table of Contents
Not Defining Your Brand before Hiring Writing Services
You never have to hire a writer if you don’t need them for content creation. One of the first things you’ll have to do is define your brand and define who your ideal customer is.
If you hire a content writer who specializes in corporate writing but your blog is about organic and healthy food, you’ll end up with a frustrating piece of content that won’t appeal to your customers.
Even if the content is technically correct, it’s important to remember that you’re writing for your readers, not just the writer. You want to ensure that the articles you create are appealing to your customers as well as being technically sound and comprehensive.
Not Staying Relevant With Your Content Strategy
When hiring a content writer, it’s important to make sure they stay relevant with your content strategy. No matter how much you want to write content, you can only control the medium and how you deliver it.
Things like the time of day you publish, how frequently you publish and what topics are trending at the time can affect how much your readers pay attention to your articles.
If you hire content writers who specialize in SEO and for one article, but your content strategy is about how to build relationships with your audience and improve their lives, you’ll end up with a confusing article that won’t attract as many readers.
Paying Writers Too Much For Too Little
The cost of hiring a content writer is often based on the length and quality of the content they create. If you pay a one-time fee for a specific piece of content, it’s important to know how much you’re paying for it.
If you hire a content writer to create three articles of 500 words each, but they only create two articles instead, it’s important to know why you’re paying so much. It could be that they’re charging by the day and you’re paying too much for too little content.
Not Having an Established editorial calendar
Successful content marketing has many components, including creating original content, sharing it across multiple channels, and ensuring that your content is optimized. A key part of content marketing is staying on schedule.
If you don’t have an editorial calendar in place, you’re more likely to miss deadlines and publish content that’s not as effective as it would be if it was published on time. If you hire writers who don’t have a schedule or an established content calendar, you’re more likely to have content that is published out of order and can’t be optimized. If you have more content than you know what to do with, it can be tempting to hire content writers and publish content without a schedule, but that can lead to a lot of frustration for your readers.
Not Having a Clear Idea of What You’re Trying to Achieve With Your Content Before Hiring Writing Services
If you don’t know what you’re trying to achieve with your content, it’s likely that you’re going to fail. The most common content mistake is hiring writers who don’t know what they’re writing about.
It’s important to know what you want to achieve with your content before you hire a writer. If you want to improve your brand and increase the number of leads that you attract, you need to know what you want to achieve with the content.
If you hire a content writer who specializes in writing blog posts about customer support, but you want to write about how to improve customer experience, you’ll end up with a confusing article that has little purpose.
No matter how much practice you get at writing, there is always a chance that you’re going to produce content that isn’t as effective as it could be. With the tips above in mind, you should be able to write great content that is appealing to your readers as well as being technically sound and comprehensive. When hiring content writers, make sure that you keep these five tips in mind so that you don’t end up with frustrating content.